By Kalhan Rosenblatt -
NBC News
The National Football League (NFL) design for Hispanic Heritage Month is far from a
touchdown
.
At least that's what Twitter users say, who
have relentlessly mocked
the design of the NFL campaign that was meant to celebrate Hispanic and Latino players.
In a tweet posted Thursday, the NFL shared an image for the "For Culture" campaign.
The image shows the NFL shield with an accent on the N: Ñ.
The letter ñ is written with the tilde (the line above) in Spanish and is a letter of the language, instead of being an N with an accent, according to the Diversity Style Guide.
"This shield embodies
the unmistakable Latino flavor
and is central to our 365-day initiative," reads an image released by the NFL, describing the Hispanic Heritage Month shield.
"The electric brushstroke of the
eñe
is full of an infectious personality that carries through to the rest of the look [and] feel."
Telemundo celebrates Hispanic heritage with an inspiring campaign honoring US Latinos.
Sept.
15, 202201:00
The NFL said its month-long campaign "spotlights Latino players, coaches and staff, celebrates Latino excellence and tells authentic community stories."
But Twitter users were quick to point out that the word "national" in Spanish does not have a ñ, and that, in fact, no word in Spanish begins with that letter.
"This is embarrassing
. There is no ñ in the word national. We don't say ÑFL, we say NFL. Apologize," writer Julissa Natzely Arce said on Twitter, adding an emoji of a person holding a palm to their face.
Other people started adding the ñ to names that don't have it.
"According to the NFL, tonight I will eat at Iñ-ñ-Out to celebrate #HispanicHeritageMonth (#MesdelaHeritageHispana)," tweeted Jerónimo Saldaña, an advocate for criminal justice reform.
More people made fun of the logo design by sharing images from the popular television show
The Office
, in which the character Ryan Howard, played by actor BJ Novak, draws the ñ tilde over the n for
Lemonade
, to transform it into a "Mexican lemonade".
Sportswriter Nate Atkins updated his name on Twitter, added a Ñ (Ñate) to it, and said, "Putting a Ñ in the NFL to highlight Latino culture
is so lazy and probably took a lot of time and money
to get approved."
[The NFL observes a minute of silence to honor Queen Elizabeth II]
The NFL spokesman did not immediately respond to a request for comment.