The cost of living forces many of us to learn to manage our finances properly, to look for deals, to shop in surplus stores and more.
So as an answer to this, the Halperin Optics chain is opening its first outlet branch in the Yakin Center in Petah Tikva.
The store has a wide variety of eyeglass frames and sunglasses whose prices start at only NIS 49, including international brands.
For example, a frame of the Gant brand with a classic design is offered for NIS 99 compared to NIS 950 in chain stores.
An OAKLEY frame is offered for 99 NIS instead of 950 NIS, GUESS sunglasses for 99 NIS instead of 780 NIS, FANDI sunglasses for 99 NIS instead of 699 NIS and a BOSS frame for 99 NIS instead of 1200 NIS.
The outlet branch established with an investment of about half a million NIS will be spread over an area of about 100 square meters.
The chain has plans to open additional outlet branches throughout the country during 2023. This branch joins the chain's 125 existing branches.
to a network of about 560 employees throughout the country.
Tali King, director of the Halperin Optics chain, told Israel today, "This is the first outlet store we are opening after 33 years of the chain.
For example, you can find Ray-Ban for NIS 49, and there are also glasses for NIS 79 and NIS 99.
These are brands we imported two or three years ago.'
To the question of whether there is a connection to this move and the changes in the optics market, for example the Fox Group received the franchise to establish stores of the Sunglass Hut chain of sunglasses in Israel, a chain belonging to the world's largest optics company Luxottica.
In addition, Super Pharm announced that it is acquiring the Iroka chain.
According to King " there is no relation to things.
We introduced new brands and we have new stocks, therefore we removed two-three years' worth of stock.
This is new merchandise that we have left and we decided instead of moving it to the warehouse, to give added value to those who cannot afford to buy brand name glasses for NIS 800 and NIS 1,000.
We will open outlet stores wherever people like to buy brands at cheap prices, given the cost of living and what is happening in the economy.
I believe that because of the cost of living, people are looking to buy cheaper and people are looking to buy cheap brands even if it is two or three years ago.
We offer sunglasses and vision and also have a qualified optometrist and innovative equipment.
Those who want to do vision tests, can do the vision tests with us for free and the lenses have an additional price.'
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