Tishri holidays are usually a good opportunity to renew in different areas.
However, the recent rising cost of living has a direct impact on our consumption in the current period.
A survey initiated by the "Baku" brand examined the purchasing intentions of Israelis for the new year and the consumption habits of electrical appliances.
In addition, the survey examined whether Israelis plan to "tighten their belts" in light of the rising cost of living.
The survey was conducted during September 2022 by the Geocartography Research Institute among 512 men and women aged 18 and over, who constitute a national and representative sample of the adult population in the State of Israel.
The survey shows that the cost of living does not affect the use of electrical products either.
The price increases in consumer products, electricity and the real estate market affected many households. The survey shows that approximately 58% of the respondents intend to change their electrical appliance consumption habits as a result, of which 38% will try to make the use of electrical appliances more efficient and 22% answered Because they will reduce the use of electrical products.
The survey also shows that 24% of the respondents will not change their electricity consumption habits at home, and 8% still do not know if they have or not.
We'll wait until after the holidays
As for the areas in which Israelis will cut back, it appears that 53% of the respondents stated that they would buy fewer products, 33% indicated that they would spend less, 32% would purchase energy-saving electrical products to save money, 28% indicated that they would not operate a dishwasher or washing machine that is not full, 14% will reduce car travel and prefer to travel by public transport, with an electric scooter or bicycle, 4% will move to a cheaper apartment, and 15% of the respondents do not intend to adopt saving habits for the new year.
The survey data shows that 74% of Israelis are considering buying a new electrical appliance for the New Year, of which 24% will purchase a vacuum cleaner, 17% a refrigerator, 16% an oven, 15% a microwave, 14% a washing machine, 12% a clothes dryer and 12% a washing machine dishes.
12% are not sure which device they will purchase.
Regarding the reasons for the purchase - 42% of the respondents answered that they are interested in upgrading the existing device to a more advanced technological device, 31% buy a new device that is not in their home, 30% change to a new device after the previous one broke down, 16% switch to a more economical device, 13% switch to devices that consume Less energy, and 12% renew with a new device due to moving house.
A greener trend
According to Gihan Yeshin, CEO of Ko Israel: "The order of the day is to reduce.
We were happy to discover that out of the 74% who intend to purchase an electrical device, 32% of Israelis testified that they would purchase energy-saving electrical products.
In addition, the survey showed that the green trend is reflected in the ability of consumers to recycle old electrical products.
"27% of respondents donate to those in need, 24% give to friends. These trends show that Israelis are ready for products that incorporate innovative and greener technologies that help preserve the planet and make it greener," he concluded.
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