While speculation abounds around his possible appointment as coach of the French football team, Zinédine Zidane has just signed a new and unprecedented contract: that of muse of the Montblanc house.
In addition to writing accessories and leather goods, the former French professional footballer also embodies Montblanc's “Legend” line of perfumes.
Read alsoKylian Mbappé, Adam Driver, Harry Styles… The new beauty muses are shaking up the codes of the cosmetics industry
A first black and white portrait from the global campaign has been unveiled, on which Zinedine Zidane appears seated, pen and notebook in hand.
The rest of the photo shoot and the promotional video, which will feature the perfume in particular, will be revealed on October 11.
Full screen
Zinedine Zidane for Montblanc Legend.
Montblanc
"The Makings of a Legend"
The German brand salutes "his extraordinary career" and "his sporting exploits" which "give him the stuff of a legend", referring to the evocative name of the range of fragrances.
"Zinédine has been an inspiration to many generations and we are very happy to collaborate with him and to write together a new chapter in his extraordinary career," said Nicolas Baretzki, CEO of Montblanc, in an official press release. praising "a man who left his mark on the world of sport and who also had an incredible influence on a global scale".
The football icon succeeds British model Simon Clark, who was the face of the “Legend” perfume for ten years.
Transmission
For his part, the father of four children says he is concerned by “the importance of transmitting ideas and thoughts through writing” advocated by the sign.
"These values speak to me, I who benefited from the values and the culture that my father - and my family - transmitted to me, and that I try to transmit in my turn", confides the former coach of Real Madrid in a statement, “Besides, I write in my notebook almost every day… I don't just sign autographs!”
To read also Tanned chests and drawn abs: the vacation photo of Zidane and their four children
It has been more than twenty years since Zinedine Zidane lent her image to a fragrance, since Dior's Eau Sauvage perfume campaign in 1999.
