The Nike brand opens today (Wednesday) the largest store in Israel, in the Azrieli Sharona boutique mall in Tel Aviv.
This is a store that covers three floors, with an area of 2,100 square meters, with the investment in the store amounting to NIS 50 million. The store, which was opened by Retailers from the Fox Group, owned by Harel Wiesel, which operates NIKE stores in several countries around the world, will open to the public this afternoon, and offer the widest variety of categories.
Among the categories you can find football, basketball, training, running, Jordan and fashion.
In addition, exclusive categories are launched such as clothing and tennis shoes, a training collection for pregnant and postpartum women, clothing for plus size women and NIKE BY YOU stands for personal design, where you can add a personal design to shoes and accessories, add names and more.
The Azrieli Sharona Mall covers an area of approximately 9,000 square meters, and is expected to open in November. Azrieli Sharona is home to leading global and Israeli high-tech giants, including Amazon, Meta, Iron Source and Sentinel One, and a total of approximately 10,000 people work there. The Ai restaurant and also the Terminal X store, spanning three floors, will open there for the first time.
"A center of attraction from the entire State of Israel."
Nike store in Sharon, photo: Hayali Jacobi-Handelsman
"I've heard all kinds of statements that on the one hand is Azrieli, on the other hand there's Dizengoff Center and the TLV, so why would they come here?" declared Harel Wiesel at the store's opening ceremony, "but everyone has their home mall that they go to once a week. Our ambition is for it to be the second mall for many of the surrounding cities."
Regarding the economic potential of the store, which was launched, as mentioned, in the amount of 50 million shekels, Wiesel told Israel Hayom: "I think that this store will be a center of attraction from the entire State of Israel, there will be special Nike launches here and it will create a lot of interest. If there is a store Such a big one in every big city in the world, in the US and Europe, we think that Tel Aviv also deserves something like this."
"Tel Aviv also deserves it."
The new Nike store in Sharon, photo: Hayali Jacobi-Handelsman
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