Henderson Land (0012) Fanling North project ONE INNOVALE created a first-of-its-kind introduction of AR extended reality technology into print advertisements a month ago, and recently launched the second phase of ONE INNOVALE - bellevue has also undertaken the publicity campaign of the previous phase, and played with AR technology again , which presents the unique concept of the firefly garden in a three-dimensional manner.
In order to bring out the positioning of innovation and technology development in the northern metropolis, ONE INNOVALE is the first to introduce AR technology to expand the real scene to print advertising, breaking the traditional media.
At the same time, the Group's emphasis on ESG is further visualized by technology.
For example, in the first phase, the concept of the butterfly garden was presented in AR.
In the second phase of this time, the concept of the Firefly Garden will be presented again in AR, and the scenery of the park after the occupation will be previewed on the mobile phone, successfully presenting the biodiversity in a more clear and three-dimensional manner.
It is understood that the creative brain is the employee of the developer, and many elements and features have evolved into AR, such as Phil Price's Utopia Tree also appeared in AR.
This time Henderson has taken a big step in creativity and technology, which may mean that other development projects will also use AR as one of the mediums.
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