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Moncler, the down jacket of all records


REPORT - For its 70th anniversary, this Saturday, the brand born in Isère and become Italian paraded 1,952 models at the Duomo in Milan! A performance in the image of its famous quilted jacket, passed from the ski slopes to the avenues of luxury all over the world.

Special envoy to Milan

Remo Ruffini doesn't like to celebrate his birthday.

But that of Moncler, the brand he bought in 2003, is another matter… And the Italian entrepreneur couldn't let his 70th birthday pass.

For the occasion, we pulled out all the stops: this Saturday, 1,952 models took their places in the Piazza del Duomo in Milan, for a spectacular event in the pure tradition of Moncler fashion shows, launching 70 days of celebration around of the world.

We want to retrace what the brand has achieved over these seven decades,

” summarizes Ruffini.

But the main thing is to think about what awaits us now, about our future.

We greatly respect our French roots, as our blue-white-red logo illustrates, but today, by moving our operations to Italy and opening offices in Asia, the United States, we have become an international company. .”

Neither quite Italian nor quite French, Moncler enjoys its dual nationality…

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Source: lefigaro

All news articles on 2022-09-25

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