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Po Leung Kuk x SF Express "Cultural Creativity Online - Youth Entrepreneurship Support Program" Online Market Launched

2022-09-26T11:28:50.320Z


Many young people have an entrepreneurial dream, hoping to create their own business. In recent years, "online stores" have become popular, saving the rental cost of brick-and-mortar stores and making it easier for young people to start a business. However, their lack of marketing experience makes it difficult for them.


Many young people have an entrepreneurial dream, hoping to create their own business.

In recent years, the popularity of "online stores" has saved the rental cost of brick-and-mortar stores, making it easier for young people to start a business. However, their lack of marketing experience makes it difficult for them to take the first step.

Po Leung Kuk and S.F. Hong Kong announced earlier to launch a one-year "Cultural and Creative Online - Youth Entrepreneurship Support Program", which combines Po Leung Kuk's huge network of entrepreneurs and SF Hong Kong's one-stop e-commerce logistics solution. Entrepreneurs who own their own brand at the age of 20 are provided with training courses related to entrepreneurship and e-commerce and practical opportunities for online sales. In the first stage, 40 young entrepreneurs participated in the 3-week "Online Market Fair" competition. They also won HK$5,000 from SF Express Shipping sponsorship from Hong Kong.

At the launch ceremony held earlier, a number of star-rated mentors were invited to share their entrepreneurship, marketing and logistics experience with young people.


Photography: Huang Baoying


Coffee: Start a business with your own hands and find a solution calmly

Po Leung Kuk has been providing a series of entrepreneurial support services for young people to help them realize their entrepreneurial dreams. This time, with the donation of SF Hong Kong, the project has set up an official website – “Culture and Creativity Online – Online Marketplace”, which will provide participants Provides about 30 courses, including: entrepreneurship and e-commerce marketing, e-commerce logistics and cross-border express delivery, e-commerce challenges and opportunities in the post-epidemic era, and live delivery skills, etc. Experienced mentors and professors, including Coffee Sweat founder Lin Qianyu (Coffee), MyDress founder Huang Zhenyu, SHOPLINE business development director Zheng Yanxi, ViuTV program Zhifutong and time-limited best seller and host and producer Yu Leming, Future Salad Chief Marketing Officer Ou Xiaofeng , and Mei Sijin, Head of Sales at SleekFlow.

A few days ago, the launching ceremony of "Culture and Creativity Going Online - Youth Entrepreneurship Support Program" and "Online Market Fair" was held at the Tsing Yi Asian Logistics Center - SF Building E-GROW Shared Workroom. A number of guests who served as program mentors were invited to attend. to communicate with and share the experience of operating an online store.

Coffee shared her own process and experience of establishing a yoga clothing brand on stage, and said that young people should do everything by themselves when starting a business, don’t be afraid of encountering difficulties, just stick to their goals and calmly find a solution, she said: “In entrepreneurship At the beginning, I also faced the problem of e-commerce logistics. Many customers expect to place an order today and receive the goods tomorrow, so it is very important to find a suitable logistics and distribution partner!"

Shun Ziliang, General Manager of SF Express Hong Kong, said that SF Express has been actively investing resources to support public welfare projects and is committed to promoting the development of young people in various fields. Allow plan participants to develop e-commerce businesses with greater confidence and focus on developing different business opportunities.

Po Leung Kuk Chairman Chen Zhengxin pointed out that through a series of practical training and online platforms, this project hopes to help young entrepreneurs get more professional support in business development, marketing and promotion, so as to develop their businesses smoothly.

Liao Jiaxin, head of public affairs and communications at SF Express Hong Kong, said that with the booming e-commerce, online shopping has become a part of people's daily life, and the epidemic has also accelerated the development of opportunities for online stores and e-commerce platforms.

It is hoped that through a series of e-commerce training, online listings, and freight subsidy, young entrepreneurs can apply what they have learned and help e-commerce entrepreneurs overcome various challenges in the initial stage.

Po Leung Kuk Chairman Chen Zhengxin (third from left), General Manager of SF Express Hong Kong Shum Tsz-leung (third from right), Head of Public Affairs and Communications of SF Express Hong Kong Liao Jiaxin (second from right), star guest Coffee Sweat founder Lin Qianyu Coffee (first from left) and others Officiating guests conduct the launching ceremony.

Luo Linghua (middle), head of e-commerce business and E-GROW of SF Hong Kong Sales Department, Huang Zhenyu (second from left), founder of MyDress, and Zheng Yanxi (second from right), business development director of SHOPLINE, answered the entrepreneurial problems of plan participants.

Star guest Lin Qianyu Coffee said that at the beginning of the business, she also faced difficulties in e-commerce logistics, so it is very important to find a suitable logistics and distribution partner.

Program participants: Looking forward to developing more sales channels through the program

From now on, the official website of the project - "Culture and Creativity Online - Online Marketplace" is officially launched. The 40 young entrepreneurs successfully recruited in the first phase of the project have uploaded their brand and product information, ranging from hand-made fragrance products, home furnishings to Fashion jewelry and more.

Through the extensive publicity channels of Po Leung Kuk and SF Express Hong Kong, as well as the participants' promotion and drainage on social platforms, it is hoped that customers will be attracted to the online store for consumption.

Liu Yichuan, a young online shop owner who participated in the program, expressed the hope that by participating in the program, he could develop more sales channels and customer groups.

In addition to attracting customers through word-of-mouth and social platforms, they can also learn to use e-commerce docking platforms to increase customer interaction channels and help brands increase sales.

The project will continue to recruit participants. Welcome to the website of "Culture and Creativity Online - Youth Entrepreneurship Support Program" to browse the details or sign up. You may also go to the "Online Market Fair" to support different participants and encourage young people to pursue their dreams together.

A market was also set up at the event site. Several plan participants expressed their hope that through the plan, they would learn about e-commerce logistics, online marketing and other knowledge, increase channels for interaction with customers, and help brands increase sales.

Shun Ziliang, General Manager of SF Express Hong Kong, said that he understands that e-commerce entrepreneurs may face various difficulties in the initial stage. SF Express provides E-GROW one-stop e-commerce logistics solutions, so that entrepreneurs can expand their business and develop business opportunities with confidence.

(Information and some photos are provided by customers)

Source: hk1

All news articles on 2022-09-26

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