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The mythical Carita beauty house is reborn in Paris

2022-09-26T14:22:49.002Z


After a serious facelift, the famous brand created by sisters Maria and Rosy Carita is reopening its doors on rue du Faubourg-Saint-Honoré. Four floors of luxury, voluptuousness and ultra-modernity.


Two years that the sleeping beauty was preparing her return.

Under the leadership of L'Oréal Luxe and the artistic direction of John Nollet, this temple of French style reinvents the global beauty of the future without denying its heritage.

A prestigious story, which began in 1952, when Rosy and Maria Carita inaugurated their institute with 300 guests, including… the Duchess of Windsor.

Grace Kelly, Sophia Loren or Brigitte Bardot: the elite of the time passed through their hands.

“Everyone comes, except the pope and the queen of England”, claim the two sisters, champions of marketing.

They blonde Catherine Deneuve, did Mireille Darc's hair, created Mireille Mathieu's bob, Françoise Hardy's bangs... Visionaries, Rosy and Maria are already talking about global beauty, instrumental cosmetics, detox and skin aura: "There is no '

Full screen

The Carita sisters dressed as Courrèges.

Press office

State-of-the-art hair salon

An atrium of light: now, the symbolic porch leads to a cathedral glass roof punctuated by 777 glass discs that enhance the natural light that floods the entire space.

A state-of-the-art hairdresser: Carita remains a top-of-the-range 85m2 hairdressing salon (with private salon) which, under John Nollet's thumb, intends to rediscover its creativity of yesteryear.

Unique services: "All women should be received as queens", said the Carita sisters.

Eleven ultra-comfortable cabins for the body and face, an entire floor dedicated to the beauty of the eyes, a concept-store, a restaurant, private spaces... We come for thirty minutes or the whole day.

Ultra-premium treatments: pro gestures, beautytech and cutting-edge formulas… This is the triptych of the new Carita, for whom the luxury of tomorrow will be technological and scientific.

Manual massages (53 gestures) combine with a new device with eight patents.

The iconic products (Fluide 14, Rénovateur, etc.) include three jewelry ranges that meet essential anti-aging needs.

No wonder the schedule has already been full for two months!

11, rue du Faubourg-Saint-Honoré, 75008 Paris.

Source: lefigaro

All news articles on 2022-09-26

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