The Limited Times

Now you can see non-English news...

To counter TikTok, Instagram extends the length of its videos from 15 to 60 seconds

2022-09-26T11:35:00.526Z


The Californian giant is trying to get closer to the model of the young rival application TikTok, by extending the duration of its “stories”.


Instagram is extending the length of its videos.

Wanting to stick to the TikTok model, the application now offers its users to publish “stories” of one minute against 15 seconds so far.

As a reminder, when a user made an ephemeral video of more than 15 seconds, the sequence was thus divided into several "stories" by the application.

Not anymore.

"We're still working on ways to improve the Stories experience," a spokesperson for Meta, parent company of Facebook and Instagram, told TechCrunch.

This new feature aims to facilitate the recording of videos by users, as well as the reading of these by those who watch them.

Thus, Instagram users will now be able to post stories that will not be interrupted.

Similarly, viewers will no longer have to press continuously to scroll through the content of a long video.

A rapprochement on the model of TikTok

This new update thus blurs a little more the boundaries between stories (ephemeral and accessible by clicking on the profile picture of the account) and the “real” ones which already allow you to publish a 30-second video.

The application had started testing this new feature with some users as early as the end of last year.

Now all users have access to it.

The strategy of getting closer to the features of its young rival TikTok continues.

However, some changes are not to everyone's taste.

Last July, Instagram paused configuration changes that mimicked TikTok, after a campaign from disgruntled users.

The boss of the American company, Adam Mosseri had indicated that Instagram was going to stop a test, which displayed photos and videos in full screen, like TikTok.

Read alsoInstagram: why you only see short videos in your news feed

Celebrities like Kim Kardashian and Kylie Jenner had called on the application to "go back to Instagram" and "stop trying to be TikTok", a message at that time widely applauded and relayed by users.

The Californian group Metab had recognized that certain competing platforms were hindering its growth, especially among young users.

“People have a lot of choices about how they want to spend their time.

And apps like TikTok are growing very quickly, ”said Mark Zuckerberg, founder and boss of Meta, at the start of the year.

Source: leparis

All news articles on 2022-09-26

You may like

Trends 24h

News/Politics 2024-03-27T16:45:54.081Z

Latest

© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.