Tuesday, in front of 58 avenue Montaigne (Paris 8th), there was a crowd for the opening of the very first store of the brand created in 2009 by Simon Porte Jacquemus.
The 32-year-old Frenchman is a fashion phenomenon like we haven't seen for a long time.
Incidentally, if a few years ago the only thing about Fashion Week that real-life people cared about was knowing the Chanel show set, now it's knowing if you were invited to the show. Jacquemus.
“
The one from the lavender field
?”
(in June 2019), “
The one from the wheat field?
(in July 2020), “
The one in the salt flat?
" (in June).
Yes, we were there.
And also with him, in his shop, a few hours before it was stormed by fans (to see on social networks).
Read also
Simon Porte Jacquemus, Provence in the stomach
LE FIGARO.
- Putting your name on a façade on Avenue Montaigne, is that a consecration?
Simon PORTE JACQUEMUS.
-
I always said to myself that if I had a shop one day, it would be on this avenue where it all started…
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