If it is the natural and insatiable curiosity of Claire Choisne, artistic director of the house, which pushed Boucheron on the roads of the extreme, it must be admitted that this identity suits the house particularly well.
When on Place Vendôme, design often remains the only weapon to express non-conformism, the brand vibrates on a high frequency.
Both in substance and in form.
The so-called "carte blanche" high jewelry rendezvous in July was beginning to become a habit, but a single bang was no longer enough for Claire Choisne.
She is therefore resuming the rhythm of the precious capsule collections that she started a few years ago.
After using its Quatre in denim blue colors or the Jack with a holographic coating, the design office is daring to go far this season.
Very far, some would even say.
Too ?
It's all about being open-minded.
Precious upcycling
Full screen
Jack Ultime brooch in white gold, diamonds and cofalit, Boucheron, price on request.
Information on Boucheron.com Boucheron / Photo press
Constantly on standby, Boucheron's design studio and R&D department fell two years ago via the Inertam company on a still unknown material, Cofalit.
But what has generated the most internal debate is not its name or its rendering, but rather its original form, associated with the word that should not be pronounced, asbestos.
Do not panic since all the tests show that there is no longer any trace of hazardous material in the Cofalit.
The latter being ultimately what Hélène Poulit-Duquesne, the brand's CEO, calls "ultimate waste".
Once rendered harmless, the latter was often transformed into highway embankment.
And this is where Claire Choisne comes in, pulverizing the material into powder to better reconstitute it and shape it according to her wishes.
Although two Jack Ultime brooches (including one that can be transformed into an earring), a bracelet and a necklace have for the moment come out of this collaboration, succeeding in industrializing the Cofalit remains a subject.
However, and this is where Boucheron offers itself ultimate luxury, the objective is not for the
