McDonald's announces the "J Balvin Meal" combo 1:05
(CNN) --
The Hamburglar is back at McDonald's.
But this time, it's for adults only.
McDonald's will bring back its family of characters in a new “Happy Meal” or “Happy Meal” for adults that, yes, includes the toys.
Starting October 3, customers will be able to order a “Cactus Plant Flea Market Box”: a 10-piece Big Mac or Chicken McNuggets, with fries and a drink.
The food is a collaboration between the streetwear brand and the fast food chain, which bets on nostalgia.
Happy Meals for adults go on sale October 3.
The food will be served in a box specially designed to recall the boxes of yesteryear.
The toys include redesigned versions of famous McDonald's mascots such as Grimace, Hamburglar and Birdie, as well as a new one called Cactus Buddy.
"We're taking one of the most nostalgic McDonald's experiences and literally repackaging it in a new way that's super-relevant to our adult fans," Tariq Hassan, chief marketing and customer experience officer for McDonald's USA, said in a statement.
A couple found a 1950s McDonald's bag of fries inside the wall while renovating their home
Cactus Plant Flea Market is a streetwear brand made popular by Kanye West and Pharrell in recent years.
Complex describes its aesthetic as a "fluid and eccentric mix" mixed with "playful graphic imagery".
And its elusive origins are a huge draw for brand followers.
The brand's hoodies can fetch up to $1,000 on the StockX online marketplace.
McDonald's has been successful with its celebrity collaborations, which it often credits with increasing sales.
Previous collaborations include BTS, J Balvin, and Travis Scott, with the latter being so popular that it sold out in stores.
advertising
McDonald's Happy Meal
