In 2019, chef Charles Webb visited Israel for the first time.
With no real connection to the Holy Land, the chef sought out enticing culinary destinations for his nascent chain series.
Webb showed great interest in delicious strongholds such as Tel Aviv, Jerusalem and Acre and marked us on the map.
But the corona changed the plans and the long-awaited filming was postponed - until this month.
And here, at the beginning of Tashpag, Chef Charles Webb returned to Israel and, as promised, spent about a week with us, during which he researched and documented the local food scene.
He interviewed leading chefs and chefs from the culinary field for his show, cooked one meal at "Vesper" in Tel Aviv - the young stronghold of the we like you too group.
And one in Jerusalem - in the magical atelier in the heart of Mahniuda market, of the Jerusalem chef Tali Friedman - and found it to be good.
Apart from everything related to food, the curious chef sought to reveal the Israeli cultural world, as one that makes Israel a worthy and desirable tourist destination.
In the fascinating meeting with him, we had an honest conversation about everyone's influence on the image of their homeland around the world, what is the role of the social network in expressing the local identity of creative people and how can it be used to build an international community of creative people.
Chef Charles Webb in Mahane Yehuda market, photo: Maya Darin
The network series chef on tour already has 16 episodes from around the world, all that remains is to wait for the rise of the Israeli episode and to be proud of the abundant cultural life that we have to offer the Diaspora.
So who are you Chef Charles Webb?
Global chef, entrepreneur, creator of digital content and host of the culinary documentary series #CHEFONTOUR, which deals with everything related to food, tourism and lifestyle.
He was born in Chicago and grew up in Texas and Mexico.
His culinary journey actually started in his mother's kitchen, who worked long hours to support the family, taught her son to appreciate food and encouraged him to prepare food for himself.
The first career that Charles Webb chose was precisely in the field of finance.
After graduating from ESE,
(The European School of Economics) in Rome, he broke into a career on Wall Street, but pretty quickly he discovered that what he really wanted was to do something that would fill his soul.
After watching the Trade Center towers fall like everyone else in New York, he decided to follow his passion and enter the culinary world, where he spent the next few years working in the kitchens and at the front of many restaurants in all possible roles.
Chef Charles Webb, photo: public relations
After specializing in kitchens and restaurants, Chef Webb set out on his international adventure.
He worked in several important culinary institutions, including The Mercer Kitchen in New York, the prestigious Casas Brancas resort in Brazil, Noma restaurant in Copenhagen, and more.
He also spent several years as a private chef on the Cote d'Azur in France.
After managing dozens of culinary projects around the world, Chef Charles returned to Chicago and founded the gourmet catering service 'Avanti' - an extremely prestigious service that has won many awards, providing culinary experiences that are much more than familiar catering.
The service creates activities and projects around the world in collaboration with some of the most prestigious super brands in the world.
Now, after 69 months, Chef Charles has built and refined his vision and dream of a digital series based on his many tours around the world, the dream is coming true.
Over 16 episodes of the new digital series, encompassing all lifestyle content - culture, community and food, with the aim of illuminating Chef Charles' journeys in every city in the world through storytellers, influencers and opinion leaders, as well as experts and creators.
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