Asher, for 40 years I followed you and with you on unpaved paths.
We believed, we plowed, we sowed with tears and reaped with rain.
We sowed and reaped, and moved on to sow new fields.
How do you sum up 40 years of consultations, debates, decisions, changes, revolutions?
How do you sum up 40 years of friendship?
A life journey ends at the dawn of the new year.
At the end of the holiday, I received an unanswered call from your daughter.
A conversation that does not bode well.
"The worst thing happened," she said.
The late Beharev. Friend and mentor Photo: Yossi Zeliger,
It is difficult to accommodate our joint stations: Bnei Akiva, Bar-Ilan, Nachalat Yitzhak neighborhood, Vovut, "Sion Computers", "Taldor", "Gita", "Waterfall", "Shachter-Namder", "Steps and Orifar.
When the period in Teldor ended we decided to make the natural partnership formal.
A partnership that was a model for loyalty, integrity, modesty and love of people.
Never take the credit for yourself.
You always said it was because of me or because of someone else.
You just happened to be there.
We picked the fruits
In 2006, we received an instruction from the Adelson family to establish a newspaper in Israel, and not just any newspaper, but one that would be the leading newspaper in the country.
We immediately started endless conversations and thoughts into the night.
The first task was to do what we know best - to gather around us the most professional people, and the most important thing is to have people whose DNA is integrity, honesty, modesty and uncompromising dedication.
We set out, we worked hard, and we also reaped the fruits when every six months we celebrated the victory with great joy in our hearts.
We loved the Adelson family, we loved the employees, we loved the readership, and we felt the love coming back to us.
Later, we expanded the "Israel Hayom" family and warmly adopted the "Mekor Rishon" newspaper and the "Maariv" printing house.
Even after 12 years, when you were asked what you understand in the press, you answered "I'm still learning."
Because it's you!
We said goodbye to our position at the newspaper about five years ago, but we never said goodbye to the dear and beloved people, who continue the path with great success and stick to the fundamental values of the newspaper.
And today, you can't believe it, when suddenly your photos pop up in every possible media.
The look is the same look, which has both warmth, humor, modesty, and above all love and generosity in abundance for the whole world - to the half of the world you already know, and the half you will yet know (your flagship phrase).
And the eyes in the pictures say: Tell me, have you gone crazy?
I don't like titles.
I don't like interviews.
I don't like being in the front.
I don't like parties and I don't like goodbyes.
calm down..
Koren and the late Beharev. Dozens of shared stops along the way, photo: Koko
A wise man once told me: happiness is a hot air balloon and try not to hold the rope too short.
Too bad I didn't have the rope this time.
I would not let go.
and fly to us
You flew too high and took the rope with you.
You were my guide and encourager and empowerer at the beginning of our joint professional path, and a partner from whom we cannot ask for anything better in the future.
very dear to me
You touched the lives of so many people, that your soul will surely continue to be in their lives, in our lives, in my life.
rest in peace
The writer is Tzipi Koren, former CEO of Israel Hayom.
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