Bertrand Réau: “Desirable rurality is that which knows how to highlight the life of the territory”

Driven by the aspirations of travelers seeking to reconnect with the land, new modes of hospitality are flourishing in the countryside.

These rural stops, high-end or more accessible, share the same manifesto in their diversity: they cultivate their ultra-closeness to nature, work hand in hand with networks of local producers and artisans, strive to combine comfort and simplicity, and take care of their impact on the surrounding environment.

Faced with this trend, Bertrand Réau, Holder of the “Travel and Leisure Tourism” chair at the National Conservatory of Arts and Crafts (Cnam), co-author of

(ed. La Découverte, with Saskia Cousin), deciphers our relationship to the countryside as a destination, and the aspirations of those who stay there.

Read alsoThe new eco-chic style of country hotels

LE FIGARO.

– How has the relationship between tourism and the countryside evolved?

Bertrand REAU.

- The city/country opposition was shaped from the 19th century, with the advent of…

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