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Luxury Bakery Finds White Warrior Liao Chongxing's Descendants to Keep the Brand Locked in Airport Reopening Early Next Year

2022-09-29T14:11:49.069Z


The time-honored "Luxury Bakery" in Kowloon City, which has stood for nearly half a century, received good news on the eve of its closing. "Hong Kong 01" was informed that the luxury bakery will be presented with a new look, and white warriors will assist in business development. Liao Chuang


The time-honored "Luxury Bakery" in Kowloon City, which has stood for nearly half a century, received good news on the eve of its closing.

"Hong Kong 01" was informed that the luxury bakery will be presented with a new look, and white warriors will assist in business development.


Liao Weifen, a descendant of the Liao Chongxing family and the founder of the well-known specialty coffee brand "The Coffee Academϊcs", said in an interview with "Hong Kong 01" that she and the owner of the bakery have reached an agreement and consensus, and will continue to retain the "Luxury Bakery" brand and The original taste, but considering the aging of the store, I am thinking about the future "settlement point", and initially locked in the airport to reopen a new store, emphasizing that the traditional taste of the cakes in the store will be retained, and new flavors will be developed, hoping for sparks, "Hopefully It will be available early next year at the latest.” The name of the store will be changed to “Hong Kong Luxury Bakery 1977” in the future.


She also revealed that she was deeply moved by the "Lion Rock Spirit" of the shop, and admired the traditional craftsmanship of the master. "Seeing that too many time-honored brands have come to an end in recent years, I hope to do some effort to preserve folk snacks and cultural pastries."


Liu Weifen (second from right) loves the traditional taste of luxury bakery pastries, and hopes to keep the original taste and carry forward.

She also pointed out that today she will make a special trip to visit the family of Mrs. Zhou (middle), the proprietress.

(Photo provided by Liu Wai-fen)

In an interview with "Hong Kong 01", Liao Weifen revealed that although she does not travel to and from Kowloon City very often, "but when you go to the pros and cons, you go to a luxury (cake shop)." She also mentioned that although a luxury cake shop is a small shop in the neighborhood, its The pastries are well-known far and near, especially the signature egg tarts in the store, which are "famous at home and abroad."

Liu Weifen: I am touched by the "Spirit of Lion Rock" in the bakery

The story of the struggle of the boss, Master Zhou, made her feel even more: "I admire Master Zhou and wife Zhou very much, not only the craftsmanship is good, the most important thing is that he has been guarding the room for more than 40 years, standing for more than ten hours a day and working, Zhong can support The four older children are truly the spirit of Lion Rock.”

Taking over the business was due to chance. She said that after the news of the closure of the luxury bakery came out, she made a special visit to support, "But it sold out early in the morning! I knew the master when I was scared, and then I discussed it with Mrs. Zhou's son." Finally, the idea of ​​cooperation was born. , I hope to retain the "luxury" flavor: "It is mainly because too many time-honored brands have ended in recent years, and I hope to do something to preserve folk snacks and cultural pastries."

The bakery bids farewell to Kowloon City and promises to return in the future if there are suitable options

She does not deny that the proprietress Zhou Tai has a strong relationship with the neighbors in Kowloon City, but considering that the original site of the bakery is aging and Kowloon City also has a redevelopment plan, "So I have to think about something and meet the neighbors again." Kowloon City said goodbye for now, but she predicted that if there is a suitable location in the future, the luxury bakery will return to Kowloon City.

The luxury bakery is rooted in Kowloon City, close to the old Kai Tak Airport, carrying the significance of the times.

Liu Weifen revealed that the initial location for the reopening of the new store was at Chek Lap Kok Airport. "In the past, Kowloon City was the location of the old Kai Tak. This time, the selection of Chek Lap Kok Airport is particularly meaningful."

She also stated that although the new store is wholly-owned and developed, "But Mrs. Zhou and Master Xu will continue to stay with us to teach and develop new products." Liu Waifen promised to keep the traditional taste of the luxury bakery. At the same time, new elements and new flavors will be added, hoping to carry forward the luxury bakery: "I think as long as the taste is good, the ingredients are good, and the packaging is new, Hong Kong people and people who travel will like it. But I think the chef will like it. They are even better because they are so happy to be able to share their craft.”

As for whether it will cooperate with the boutique coffee shop brand it operates?

She pointed out that everything is possible in the future, "But for now, let's focus on inheriting the luxury of a time-honored brand, with the same craftsmanship as the recipe!"

The Kowloon City luxury bakery announced earlier that it will close on September 30 tomorrow. However, on the eve of the closing, on September 29, there was a sudden news that the closing was just a "temporary farewell". (Photo by Xia Jialang)

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▼Chow Yun-fat visited Kowloon City luxury cake shop on TV show▼


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Chow Yun-fat guest-selling bag Kowloon City luxury bakery 9.30 Farewell to the pastry egg tarts. The Highways Department beautified 50 bridges and tunnels. Minfang hopes to evoke collective memories of Hong Kong people

Source: hk1

All news articles on 2022-09-29

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