Last June's men's shows showed that to stand out in the crowd of brands participating in Fashion Week, you really had to put on a show.
This season, the men's collections have left their legendary discretion to venture into places that could (almost) steal the limelight from clothing.
As if to celebrate their new good health.
» Discover all of F, Art of living
Because, even if the sales of the men's clothing sector had naturally fallen in 2020 during the pandemic, everything seems to be working out: in the first quarter of 2022, the growth of men's fashion was 29.8% compared to the same period the previous year according to the IFM Panel (distributor panel of the Institut français de la mode).
All the more reason to pull out all the stops and show that collections deserve better than a basic catwalk.
For the Versace fashion show in Milan, neo-baroque statues were installed on the catwalk.
Lorenzo Baroncelli/SDP
This year is also the year of the return to physical parades.
Out of 84 houses listed on the official calendar, almost the…
This article is for subscribers only.
You have 83% left to discover.
Cultivating your freedom is cultivating your curiosity.
Keep reading your article for €0.99 for the first month
I ENJOY IT
Already subscribed?
Login