Spotify expands the horizons of its 'podcasts': launches a 'late night' video with Carolina Iglesias and her first sound fiction

Carolina Iglesias has just set a milestone in the

and is already looking for the next one.

together with Victoria Martín

into a live show, her last performance summoned 28,000 people (face-to-face and

) last Friday from the Wizink Center in Madrid.

Although only a few hours have passed since that success, she has almost

, a Spotify program in collaboration with PRISA Audio that explores new avenues in the format.

It is "an experiment", she defines herself, designed to be broadcast on video, close to

television and that orbits around her personal and professional universe.

With that essence of late-night shows, his new

, which launches on Wednesday, October 5, adopts “a

more frenetic rhythm than normal”, with a structure in permanent change.

Monologues, interviews and sections with collaborators will be happening in each installment.

The first of them will feature the presence of Eva Hache.

"She is the first woman to present a

in Spain and a benchmark for me," says Iglesias this Tuesday at the Madrid headquarters of the audio platform.

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The personal tone is key in this genre.

Therefore, the weekly interviewees will always be people who mean something to their presenter.

So are the two women she creates the show with.

Laura Márquez (screenwriter for

and

) and comedian Charlie Pee, in addition to having her own section, are in charge of writing the scripts for El

.

The presence of both is a way of vindicating and promoting the monologue, which has brought a lot of talent to Spanish comedy in recent years —”from Ángel Martín and Dani Mateo to the boys from

”, Iglesias points out – and in which she started herself.

One of the sections, it advances, will give space each week to a new promise of comedy so that it can make itself known to the audience.

And, although "it's not about doing television", they will also take care of the aesthetics of the

a little more than usual, always "within naturalness", points out the Galician.

This connection of

with video extends Spotify's strategy for the image, which began with its first

in the summer of 2020. In fact, Eduardo Alonso, director of Spotify Studios for southern and eastern Europe, admits that YouTube is already a great competitor in the fight for the

.

This new modality has brought with it the arrival of piracy of movies and series in that video section of the application.

Alonso recalls that Spotify has detection and complaint tools that the user can activate when they find this type of publication that infringes copyright and exploitation rights.

Cover of 'El CaroLate', a Spotify 'podcast' in collaboration with PRISA Audio.

Although the spokesman for the Swedish company insists that “audio continues to play a fundamental role and video is only its accompaniment.

The format always has to work without an image”.

Many creators have decided that they prefer to launch their programs this way and Spotify has decided to do it with some of its original content, such as

and

because "they attract a young generation that is used to audiovisuals," he argues.

The second project with which Spotify seeks to broaden the horizons of its

catalog is

, its first sound fiction, also in collaboration with PRISA Audio (the transversal platform of PRISA, publisher of this newspaper).

The plot revolves around the disappearance of the young Carla Serrano on a university campus.

Olivia Menes, the voice chief of the police forensic acoustics laboratory, is in charge of analyzing them in search of clues.

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“It came up with a news item in the newspaper that revealed to me the existence of the forensic acoustics laboratory.

I found it very curious that he was so little known, despite having solved cases as notorious as the kidnapping of Anabel Segura.

They found a clue when in a recording they heard in the background a man in a bar using a word that is usually said in Toledo, ”she comments at the Spotify headquarters.

Until now, the screenwriter had made movies and series, but she understood that

was a story that she had to tell the same way it happened: through audio.

She went to the organization's headquarters in Madrid and discovered many of the techniques they use.

“They do voice recognition parades and vocal passports [a sound fingerprint].

In addition to police officers with highly trained ears, its members are speech therapists or linguists”, she explains.

With all this new information, she created a fiction starring actors such as Marta Etura, Javier Pereira, Ariadna Gil, María Castro, Victor Clavijo, among others.

There will be six chapters that last between 15 and 20 minutes "and they will be full of final twists," says the creator of it.

Poster for 'The Sound of Crime', from Spotify.

consumption habits

in Spain prepared by Spotify, the consumption of this format has doubled in just one year, experiencing a growth of 106% and the total number of listeners has grown by 37 % in these months.

Until now, the rise of the format was attributed

to confinement during the coronavirus crisis, but the data from this last year confirm that this new form of leisure that many Spaniards have discovered has remained in their daily lives.

The key is also found in how the ecosystem of creators has grown, points out Eduardo Alonso.

Among the most listened to, titles related to health and comedy continue to dominate, but one of the booming genres has been news.

In recent months they have launched formats such as

and

, which have been well received by listeners and who "unfortunately have been favored by the news year being so convulsive," says Alonso.

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