The damage prevention protocol that Isabel Preysler has taught Tamara Falcó: 50 years preventing the scandal from "staining or splashing" her

"It neither stained nor splashed me, but the intention was clear," said Isabel Preysler to

on June 8, 1989, after Paloma Ruiz-Mateos attacked her by throwing a sponge cake, cream and cream from the Mallorca pastry shop.

The daughter of the businessman José María Ruiz-Mateos followed her down Calle de Velázquez in Madrid and attacked her with the cake as a sign of protest against the expropriation of Rumasa, an operation led a few years earlier by Miguel Boyer, Preysler's husband, when he was Minister of Economy of the Government of Felipe González.

the

she came out unscathed, as she has from all the sentimental vicissitudes that have arisen in her 51 years of media life: romances and infidelities, weddings and divorces.

The phrase that she said to her header magazine sums up her ability to manage her public image: nothing stains or splashes her.

Three decades later, Tamara Falcó, the daughter that Preysler had with the aristocrat Carlos Falcó, has just come out of her first

in the media , a soap opera of love and betrayal broadcast on social networks: announcement of her engagement to Íñigo Onieva through his Instagram account, broadcast of engaged images of the boyfriend with another woman in prime time, denial of guilt by the boyfriend before the paparazzi, followed by his acceptance of guilt on Instagram, cancellation of the "

and, finally, blocking the infidel in the digital world.

“The exclusive concept that existed long ago, which was rewarded with the sale of hundreds of copies, has disappeared.

Today they are all photographers and they are all journalists and the exclusives burn", explains Santiago de Mollinedo, general director of Personality Media, an agency specializing in the analysis of the image of

the

Famous.

“Now the networks are the spark that lights the gunpowder.

If the gunpowder is good, it runs at a speed that was unthinkable years ago,” he adds.

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Who is who in Tamara Falcó's family?

A review of the Preysler-Iglesias-Falcó-Boyer clan

The case of the Marchioness of Griñón is pure dynamite.

Her adventures have jumped from social networks to traditional media, captivating the entire country.

Only 72 hours after the scandal broke out, she went live to

to confirm Onieva's disloyalty and the breakup.

Minutes later, she appeared at a publicity event for the real estate developer that is building her new and luxurious penthouse, where she gave a massive press conference.

She is an

with 1.4 million followers on her Instagram, but she is aware of the importance of the

conventional.

“It is that there is not a single character who is known by his own means.

The most notorious ones, like her, owe that notoriety, that presence or recognition, to the infinity of news and impacts that they achieve in the rest of the media that echo what happens on the network”, says Mollinedo.

Tamara Falcó, on Tuesday in her first public act after the video of Íñigo Onieva's infidelity was broadcast. SOPA Images (Atilano Garcia / SOPA Images / Sip / Cordon Press)

The marchioness has left the apartment she shared with her partner and has settled in her mother's house in Puerta de Hierro.

There she is receiving comfort and advice from the matriarch of the clan, an expert in managing this kind of crisis.

At the age that her daughter is now (40 years old), Isabel Preysler had already had five children with three husbands: a song star (Julio Iglesias), a marquis (Carlos Falcó) and a socialist

(Miguel Boyer ).

).

In addition, she was already a brand in herself that generated significant economic income.

The queen of hearts was an

long before social networks existed, a woman capable of successfully managing her image and closing advertising and exclusive contracts without the need for representatives or intermediaries.

A historic announcement

Tamara Falcó was born being famous.

Her mother, on the other hand, rose to fame when she was 19 years old.

Her first foray into the media was the day of her wedding to Julio Iglesias, on January 29, 1971. According to herself, she had a bad time: she married pregnant and without her father taking her to the altar, and before more journalists and photographers who invited.

Unable to hide her anguish, she wept for much of the ceremony.

Seven years and three children later, Preysler divorced Iglesias.

The straw that broke the camel's back was the artist's tour of America in 1978, in which the press related him to an Argentine actress.

Tired of the rumors of infidelities and the long absences of her husband, the

He went to look for him at Barajas airport and told him: "You had to ask me many times to get married, but I'm going to tell you only once to separate."

In order not to leave loose ends, he demanded a joint statement announcing the breakup.

he published those 10 typewritten lines on the cover on July 22, 1978

“That seedy page, which was Isabel's idea, forever changed the history of the gossip press.

It was the first divorce notice made in Spain”, recalls Jaime Peñafiel, creator of the exclusive.

“Before that, celebrities didn't communicate anything.

Then everyone started copying the formula.”

For Santiago de Mollinedo, Tamara Falcó should have imitated her mother.

“She should have prioritized her intimacy.

A sober statement would have served to try to settle her position, ”says the director of Personality Media.

"But both she and her entourage have preferred to reward noise."

The truth is that the Preysler-Falcó-Boyer clan always knows what to say and how, when and where to do it.

The Marchioness's mother handled the beginning of her courtship with Miguel Boyer with great discretion.

In 1985, when the romance rumor gained more strength, she gave an interview to her magazine to get ahead of the media tsunami.

Tico Medina asked her if she liked politicians.

“What I love is hard-working, honest, true people, those who teach you something.

If there is in politics, which there is, of course I'm interested, "she replied.

Shortly after, the relationship was confirmed.

In July of that year, Boyer resigned from his ministerial portfolio.

In exchange, she gave up any temptation to sell her wedding exclusive.

On Saturday, January 2, 1988, they were married in a Civil Registry in Madrid without cameras inside the room.

Isabel Preysler and Miguel Boyer on the day of their civil wedding in the courts of Madrid, on January 2, 1988.

Isabel Preysler has never been financially dependent on her husbands.

Already in 1986 she registered her name and surname in the Spanish Patent and Trademark Office.

In 1988, she signed in her name the deed of what is still her house, the Puerta de Hierro mansion where her daughter now takes refuge.

It is one of the most famous homes in Spain: a neoclassical-style house with a built area of ​​2,000 square metres, which has a library and an indoor swimming pool.

The property has so many bathrooms that the press baptized it in the eighties with the name of "Villa Meona".

Boyer had to clarify that she did not have 16 bathrooms, as the media reported on her day, but 13.

Soon, Tamara Falcó will have her own house a few streets away.

From the terrace of her new penthouse you can see the roof of her mother's mansion.

The marchioness has also become a buoyant businesswoman.

The vicissitudes of her life arouse the interest of the public and the press, which translates into new advertising contracts.

Mollinedo predicts that her breakup with Íñigo Onieva will bring her numerous offers.

“Many brands look for these moments to have greater notoriety”, concludes the executive.

“I have too much self-esteem and I have always thought that I could and should get ahead on my own,” Isabel Preysler acknowledged in an interview.

A lesson that her daughter has also learned.