We won't be buying flowers the same way in the coming months.
While the environmental question concerns more and more French people, the carbon footprint of imports is increasingly scrutinized.
And in particular that of flowers brought back from foreign countries.
Faced with this ecological issue, professionals should set up, according to information from the
Parisian
confirmed to
Figaro,
a tracing on each stem in order to allow consumers to know the origin, the name of the producer and finally the labeling.
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If the professionals hope to install the system by June, it should be remembered that many crops sold in France come from abroad, and particularly from the Netherlands or even from East Africa.
“
There will be no legal obligation.
It's just the application of a community standard in our sector before the legislator forces us to do so,
” said
Figaro
Pascal Mutel, president of the National Union of Florists.
Who affirms that there will be no obligation for professionals.
If the quality of the flowers can vary according to the importing countries, it would be unthinkable, according to him, to stop all purchases abroad: the production of flowers in France representing only 8% of the domestic demand.
The objective is not to arouse a reflex of “buying French”.
“
The sector wants to be able to communicate transparently on product quality.
Florists will be able to display this information and consumers will be able to request
it,” adds Pascal Mutel.
While acknowledging that the latter only rarely take the step: “
Less than 5% of customers want to know the origin of the products.
Even if we feel that changes in consumption lead to a desire for better knowledge of traceability.
»