The turnover of online gambling fell by 11% in the first half, while lottery games and horse betting in the physical network regained popularity by increasing by 7%, according to the report of the National Authority. games.
Overall, the turnover of the gambling sector shows an increase of 7% from January to June, compared to the first half of 2021, to reach 5 billion euros, specifies a press release published on Monday. .
Licensed online gaming operators are seeing their Gross Gaming Product (GGR) drop by 11% to 1.1 billion euros, says the ANJ, noting that this is the first "
drop in turnover of business in the first half of the year between two consecutive years
" since 2013. The three online betting sectors are down: Gross gaming revenue from sports betting fell by 12% to 685 million euros - but it's the World Cup football (November 20-December 18) which "
will make it possible to gauge the real dynamics of the sector
", while that of horse racing betting fell by 18% to 169 million euros.
Finally, that of online poker crumbles by 3% to 216 million euros.
On the other hand, the activity of monopoly operators, the lottery (instant lottery and draw games) for Française des Jeux and horse racing betting at physical points of sale for PMU, benefited from “
very good momentum
”.
10% increase in stakes at the FDJ
On the side of the FDJ, the stakes thus increased by 10% to settle at more than 10 billion euros over the first six months of the year, with a Gross Product from the Games of 3.2 billion euros ( +12%).
As for the stakes of the PMU, they reached 3.9 billion euros in the 1st half of 2022, thanks to an 18% jump over one year and are approaching the pre-health crisis activity - the PBJ jumped by 15% to 969 million euros.
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“
The lifting of the latest health restrictions at points of sale has obviously brought horse racing bettors back to the physical network, to the detriment of online gambling, in particular due to the larger jackpots that its system of pooling of gains generates
”, comments the ANJ .
"
This renewed momentum is part of a context of renewal of the gaming offer and deployment of a marketing strategy aimed at making horserace betting more attractive and accessible in order to renew and diversify the pool of players
," she said.
On the marketing expenditure side, "
after deploying a relatively expensive player acquisition strategy in 2021, operators now seem to be investing in their loyalty
", with "
ambitious budgets
" for the second half, says the ANJ.
