Pink October: jewelry and watches that matter

Highlight of October, the global spotlight for breast cancer awareness has changed a lot since its birth in 1985 from the meeting between the American Cancer Society and Imperial Chemical Industries Pharmaceuticals.

Popularized in the early 1990s by Alexandra Penney, editor-in-chief of

magazine , and Evelyn Lauder, senior vice president of the Estée Lauder Company, the small pink ribbon with a delicate feel but a strong message reinvented itself to reach an audience ever wider.

This season again, the brands are mobilizing for Pink October by switching their favorite products to vibrant pink.

Committed femininity

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Chronomaster Original Pink watch, 38mm, El Primero 3600 movement, in steel, Zenith, €9700.

Available on Zenith-watches.com Zenith / Photo press

If at Aurélie Bidermann, it is Katt jewelry that lends itself to the game of metamorphosis, at La Môme Bijou, it is a new handmade bracelet with an empowering message that comes to support the fight of the association Ruban Rose.

In both cases, 10% of sales profits will be donated to this great cause from October 1 to 31 only.

On the side of the Zenith manufacture, it is a one-of-a-kind watch that is put into orbit for this significant month.

In the line of sight, a beautifully bodied signature Chronomaster adorned with a magnetic pink dial which will only be available in Zenith boutiques for a short time.

Here, 20% of the proceeds will be donated to the Susan G. Komen association.

All calibrated by the legendary El Primero movement that marked the history of world watchmaking.

A nice note.

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We Are All Herose bracelet in gold metal, La Môme Bijou, €40.

Available on Lamomebijou.paris La Môme Bijou / Photo press