Editor's note:
Silvina Moschini is an entrepreneur specializing in the digital transformation of the world of work.
She is the founder and president of TransparentBusiness, a platform that allows you to manage remote teams transparently.
Additionally, she is the founder and CEO of SheWorks!, an online store for hiring professional women with flexible models.
The opinions expressed in this comment belong exclusively to the author.
See more opinion pieces at CNNE.com/opinion
(CNN Spanish) --
Persevering, practical, with one eye on opportunities and another on how to get to them.
Hispanics in the United States are a thriving community that over the decades have continued to reaffirm our entrepreneurial gene.
Beyond subjectivities and expressions of wishes, the data confirms it: according to the Stanford Latino Entrepreneurship Initiative (SLEI), we are creating companies at a faster rate than the national average.
The number of Hispanic-owned small businesses grew 34% in the past ten years, compared to 1% for all other small businesses.
From my position as a Latin woman and entrepreneur, I inevitably feel part of this enormous story, which I have personally written, always focusing on the possibilities of technology and how to make it positively impact people's lives.
When I worked promoting the remote work revolution (long before the pandemic) and turned the product of that transformation into a unicorn, that is, a company valued at more than US $ 1,000 million, it was always clear to me that the technological solution was the means and that connecting diverse talent with opportunities was the end.
The current context, however, clearly demands other challenges from us.
The transition to digital money is in full swing and the "cryptoeconomy", although not without its ups and downs, appears as a possible and desirable prospect.
But the technological fascination should not make us forget the essential questions about ends and means.
For that reason, I think it is essential to consider what cryptocurrencies we want and for whom.
In this sense, although the enthusiasm of Hispanics towards cryptocurrencies is healthy (in the US, 23% of those who own them are from this community), I believe that we have the pending challenge of making the leap towards a new generation of cryptocurrencies. digital currencies that are less volatile and backed by assets.
Although this seemed unimaginable a couple of years ago, the concept of a backed cryptocurrency has been gaining ground as we confirm that the extreme volatility of the first generation of cryptocurrencies such as bitcoin is not up to the macroeconomic circumstances derived from neither the recession nor the sustained growth aspirations of millions of small and medium-sized entrepreneurs.
The panorama of Hispanic entrepreneurs in the United States is, in this sense, very revealing.
Their speed in creating new companies does not match the persistent difficulties they face in obtaining financing and I believe that this paradox opens up the opportunity for them to raise capital using cryptocurrencies.
This is a trend that is consolidating in the midst of the crisis, since it presents much more immediate liquidity opportunities compared to the increasingly slower initial public offering (IPO) processes.
I understand that the topic of cryptocurrencies still has abstract nuances for many people, but almost no one doubts their gradual insertion into our lives.
The questions that follow, however, are those related to how to put them at the service of innovation and wealth creation.
In other words: it is time to talk about the future of money, not as a means of payment, but as a more sophisticated technological response to a global scenario in the midst of a crisis.