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Energy crisis: the sobriety plan accompanied by a com campaign until February

2022-10-05T19:38:40.152Z


A communication operation, called "Each gesture counts", will be launched on October 10 by the government to raise awareness among the general public.


The big artillery!

To shake up the habits of the French and make known its sobriety plan, the government launched on October 10 a vast communication campaign intended for the general public.

It is called “Every gesture counts.

»

“Today, we see in opinion polls that many French people say they are poorly informed about how to reduce their energy consumption, and therefore our objective is to make them aware of the right gestures”, sums up one of the craftsmen. of the government plan.

"I lower, I turn off and I shift"

In practice, the campaign will be available on television, radio, in the written press and in the form of posters around the slogan “I lower, I turn off and I shift”.

It will highlight a series of gestures of daily life, intended to reduce energy consumption: set the heating to a maximum of 19 degrees and the water heater to 55 degrees, stay in the shower for less time, turn off all appliances on or on standby when not in use, shifting the use of electrical appliances outside of peak periods, installing a programmable thermostat, etc.

The campaign will include a 30-second television spot plus 5 additional short films presenting each of the actions recommended by the public authorities.

The advertisement will be broadcast until February 2023. Hoping that by this date the risk of an energy shortage has passed.

Source: leparis

All news articles on 2022-10-05

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