The quarantine arrangement in Hong Kong was relaxed to "0+3" at the end of last month. Long-distance couples who have not seen each other for three years chose Hong Kong as their "Magpie Bridge" to relieve their worries.
The couple from Guangzhou and Malaysia have been separated for three years due to the epidemic. At the beginning of this month, they finally met again. They embarked on a "reunion" romantic trip in Hong Kong, and went to Saigon to explore new experiences. They also sighed at Hong Kong's famous pineapple buns.
With the gradual relaxation of entry quarantine in Hong Kong, the HKTB has also budgeted to spend at least 100 million yuan to promote Hong Kong to the outside world. In addition to inviting more than 500 KOLs and super fans from around the world to talk about Hong Kong, it will also promote Hong Kong's "new experience" and Large-scale events, and at the same time launch a full range of passenger discounts.
Cheng Dingyi, Director-General of the HKTB, pointed out that the target tourists will be short-haul tourists from Southeast Asia and Northeast Asia. Business tourists are the main target. However, due to the lack of passenger flight capacity and fierce competition in neighboring regions, it will take some time for Hong Kong's tourism industry to fully recover. , Cheng Dingyi also bluntly stated that the promotion plan may not immediately bring about a V-shaped rebound.
▼The arrival level of the airport on the first day of the implementation of the entry quarantine "0+3" on September 26▼
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Guangzhou man and Malaysian woman came to Hong Kong at the beginning of the month to relieve their three-year worries and travel to Saigon to sigh the pineapple bun
Hong Kong relaxed its entry quarantine measures to "0+3" on the 26th of last month. The HKTB's Visitor Information Centre received a lot of enquiries. Among them, long-distance couples benefited from the new measures, and in disguise they came to Hong Kong for an extra three days of vacation. Decided to regard Hong Kong as a bridge of magpies, and met to solve the worries of three years.
Mr. Shan from Guangzhou and Ms. Cheng from Malaysia have been separated since the beginning of the new crown epidemic. The HKTB revealed that the two decided to meet in Hong Kong earlier this month after learning that Hong Kong was relaxed to "0+3".
Since the two are also active, the HKTB introduced a series of excursions in the countryside to them. The two went to Saigon to explore new experiences and won the "Online Lead the Way". They also recommended the popular takeaway pineapple buns, which enriched their romantic journey.
Long-distance lovers, Mr. Shan from Guangzhou (second from right) and Ms. Cheng from Malaysia (second from left) came to Hong Kong earlier this month after the "0+3" event in Hong Kong to relieve the worries of three years.
(Photo by HKTB)
▼The Hong Kong Tourism Board will launch a special edition of "A Symphony of Lights" "Victoria Harbour Light and Shadow Show" throughout July this year▼
After "0+3", the tourism, catering and business sectors expect Hong Kong to implement the "0+0" entry arrangement as soon as possible, and the HKTB's global publicity for the deployment of Hong Kong's plan has been exposed.
Cheng Dingyi pointed out that the three major strategies for global promotion are ready to be launched immediately after customs clearance, and facilities such as West Kowloon, Disneyland and Ocean Park have been or will be expanded and new projects will be launched. Promote brand new Hong Kong, brand new experience.
Cheng Dingyi, Director-General of the HKTB, pointed out that the three major strategies for global promotion are ready to be launched immediately after customs clearance, but it is not expected that the tourism industry will not have an immediate "V-shaped rebound".
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Promote new Hong Kong experiences such as new perspectives of Victoria Harbour and new tastes
In addition to inviting KOLs and super fans to introduce the new Hong Kong through social media and public relations, the HKTB pointed out that the "new experience" promoted to tourists has five themes, including a new perspective on Victoria Harbour, cultural and art tours, new tastes, New attractions, new experiences and urban oasis.
At the same time, it will provide a full range of passenger discounts, including different discounts with airlines, travel agencies, hotels, etc., to stimulate tourists' desire to visit Hong Kong.
As for the rumours that the government plans to use the 500,000 air tickets purchased by the Airport Authority in 2020 to send to global passengers to attract them to come to Hong Kong, the arrangement will be completed as soon as early next year.
▼Hong Kong Disneyland's 2023 series of activities to celebrate the 100th anniversary▼
Targeted for short-haul passengers in Southeast Asia and Northeast Asia
In terms of customer sources, Cheng Dingyi said that it will first target the Asian region and focus on short-haul market customers. Short-haul customers from Southeast Asia and Northeast Asia and business tourists are the main targets.
Looking back at 2019 before the epidemic, mainland tourists accounted for 78% of the total visitor arrivals to Hong Kong. However, considering that the mainland has not relaxed quarantine measures, the HKTB will not conduct large-scale publicity for the time being.
Cheng Dingyi does not expect an immediate V-shaped rebound after 0+0, or it may take several months to recover
Cheng Dingyi also pointed out that due to the lack of passenger flight capacity and fierce competition in neighboring regions, Hong Kong's tourism industry will still take some time to fully recover. If Hong Kong's quarantine restrictions are eased to "0+0", it may take several months before leisure tourists start arriving in Hong Kong.
▼Ocean Park Hello Garden Festival 2022▼
0+3｜TDC hopes to allow people with yellow codes to visit public exhibitions HKTB is expected to attract business tourists to Hong Kong by 4.5 times in July to 48,000 In the first half of the year, the number of visitors to Hong Kong soared by 1.25 times.
