Flashback, it was in February 2021 and Tag Heuer stood out from the agreed spotlight of LVMH Watch Week to announce a very personal highlight, its partnership with Porsche.
A perfect match between the German manufacturer and the Swiss manufacture which made perfect sense given the multiple crossovers operated by the two houses over time, but which had never before been set in stone.
After a first set in Porsche's signature red, black and gray tones, Tag Heuer is paying tribute this season to another iconic racing car from the brand with a doubly evocative name: the Porsche 911 Carrera.
Double-dealing
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A new duo to mark the 50th anniversary of the Porsche 911 Carrera RS 2.7.
Tag Heuer / Photo press
And more precisely the RS 2.7, which attracted all eyes from its presentation in 1972 at the Paris Motor Show.
A small precision calibrated speed to swallow the asphalt of rallies which entered into the legend in its white and blue version, but which was also available in many colors.
Including one in fatal red, which also caught the attention of Tag Heuer to celebrate the 50th anniversary of this cult model.
The latter, carved in solar red gold, will only be produced in 250 pieces, while the two-tone version (available on a fabric or steel strap) will be available in 500 collector's pieces.
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Carrera x Porsche RS 2.7 watch, 42mm, automatic chronograph movement, steel case, two fabric and steel straps, Tag Heuer, €7,000.
Limited to 500 pieces.
Tag Heuer / Photo press