Their names are Eli and Sofi, and they are twin virtual influencers who are becoming popular on social networks.
Created by the expert in video mapping and digital Elisa Nieli, Sicilian, from Syracuse, the two Italian girls with red hair, shy, impulsive and fearful, but also fashionable and perfectly integrated in the real and social contexts of the 25-year-olds, tell stories on Instagram , promoting international brands and territories.
Same color of eyes, same smile, same way of speaking, same way of posing, the same but different, just like two real twins of 25 who go to the discovery of the world, like the influencers, with the difference that the creatures born from the keyboard by Elisa Nieli are from another world.
It is in fact the product of a computer, of course, but the photos and animations are so beautiful that they seem real.
Tant '
is that the twins have an army of 46 thousand followers on Instagram and also collect requests for engagement.
The success of the avatars has only fueled the interest of international brands.
A story that has also become business for the influencer twins.
There is a flood of requests for the promotion of fashion clothes and accessories in the so-called "metaverse", a virtual zone where it is possible to change make-up and outfits from a keyboard.
However, a complex job for those who have to build this parallel world, because behind every story on Instagram there is the attention to detail, starting with the settings, and then the market trends;
but the commitment in giving a soul to the twins is clearly visible, interpreting tastes and movements.
Eli and Sofi were born during the lockdown.
As unemployed, Elisa staked everything on her idea: "Making two virtual influencers seem real," says the creator.
Mission accomplished, because the twins find themselves in the semifinals for the "Italy Ambassador awards", sponsored by the ENIT (National Tourism Agency), aimed at the best influencers and bloggers from all over the world for the promotion of Italy, and they will be the prime virtual influencer competing with real-life influencers.
"The influencers had to create a post, video, reel with a social theme, such as sustainability, ecotourism, virtuosity to eliminate food waste, fast fashion, environment, science behind and beauty - says Nieli - We, we focused on travel virtual and sustainable fashion, we will compete with real influencers, isn't it great? ".
The awards ceremony will take place on November 29th in Florence.