The corona caused quite a few changes in different content worlds.
Now it turns out that she has also changed the amount of gifts that we Israelis invest in gifts for weddings.
According to Easy2Give data, the average gift before the corona virus was 513 shekels compared to 572 shekels today, an increase of about 10%.
Guy Gior, CEO and founder of Easy2Give tried to explain: "We have a system for giving gifts on credit and we are checking the data from 2015. The reason for the increase is that there were months like January and February this year that were not optimal months in terms of the Corona virus.
The couples who got married invited more close circles and this caused the average amount of the gift to increase in all categories.
For example, a gift from an individual from a close family increased from 450 to 500 NIS and from a couple or more increased from 700 to 800 NIS.
"A gift from close friends has increased from NIS 350 to NIS 400 for an individual and from NIS 650 to NIS 700 for a couple or more. The average Israeli goes to 2-5 weddings a year, depending on age. "November this year is much more packed with events and is almost always cheaper .
This year a bottleneck was created, when over 50% of the secular couples postponed the event because of the corona virus.
A situation arose that the summer of 2022 could not contain the demand.
In addition, there are fewer places in November because there are places, for example, that are half closed in the winter.
There could be demand whereby November behaves like summer in terms of price, but that is not the case."
Any significant savings
According to Gior, 20% of couples declare that they are in financial distress before the event, 75% of couples plan a budget and stick to it, and those who exceed it, exceed it slightly.
"There are many expenses that you incur when planning a wedding, and this can become a bottomless pit. Our recommendation is not to be lazy and prepare a budget. According to our data, 80% of couples finance the wedding through parents or outside help. Of those who financed the wedding alone, only 25% They covered the costs of the wedding or more. Those who made a profit, it is on the order of 50 thousand shekels. If you conduct yourself correctly and do not jump over the navel with attractions, you can finance the wedding. 75% enter a budget hole following the wedding. In order not to get there, you can conduct yourself correctly. You can save up to 30% by choosing certain dates.
"The important thing is not to go for Thursdays but for the beginning of the week, not to choose precisely the peak of the season but the off-season. 30% is significant. In the end the gifts do not change and the profit increases. In addition, the last minute also has significance. If at the last moment a doubter accepts request and he must give a discount, he still earns and it is better for him to work full time.
"Another way is the wisdom of the masses and buying groups. For example, there is the group 'Urban Brides'. Many times couples who are about to get married get together there and lower the price to the supplier."
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