The revealing sample: these were the most popular apps on Yom Kippur
Where did the activity decrease more and who relatively preserved their strength and where Tiktok "beats" the competitors?
A sample of the Institute of Geocartography and the technology company MBER brings up interesting findings
Walla!
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06/10/2022
Thursday, October 6, 2022, 5:39 p.m
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And where did you surf? (Photo: ShutterStock)
The use of the various applications is naturally low during Yom Kippur.
Orthodox and religious turned off their phones and stopped using apps, and as a result the weight of the Jewish population among all users on Yom Kippur decreased, with rates ranging from 9% on WhatsApp and Facebook to 13% on Instagram.
But the Israeli audience still likes to be updated and especially to be updated.
A sample of the Geocartography group in collaboration with the technology company MBER reveals the surfing habits of Israelis on Yom Kippur (from among the entire population in Israel aged 14 and over) and brings up a number of interesting data.
Use of apps on Yom Kippur and the one before it (Photo: Yehats)
During Yom Kippur there is a dramatic decrease in the rate of exposure of the population to applications on mobile devices.
In most applications the proportion of users is smaller by 50% or more.
In addition to the decrease in the number of users, in some applications there is a change in the time of use of the various applications.
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WhatsApp vs. Tiktok (Photo: Yehats)
In WhatsApp, a dramatic decrease in the time of using the application is evident.
Only 29% of users "spent" more than half an hour on it, compared to 66% in the day before Yom Kippur.
In contrast to Tiktok, there is a noticeable increase in usage time during Yom Kippur, 67% "spent" more than half an hour on it during Yom Kippur, compared to 54% the day before.
Instagram vs. Telegram (Photo: Yehats)
Instagram and Telegram also saw a decrease in the proportion of users who spend more than half an hour on it, but the changes are relatively small.
Facebook vs. YouTube (Photo: Public Relations)
On Facebook and YouTube, the changes while using the application are negligible.
The Geocartography Group in collaboration with the technology company MBER provides an alternative to the current rating measurement for television, radio and digital media, while creating an aggregate picture of the public's exposure to the media, and creating advanced measurement tools -- Cross Platform Measurement -- for broadcasters, media companies and advertisers.
The measurement activity is carried out using technology developed by the MBER company, among a representative national sample of 1,000 panelists aged 14 and over, from various population sectors, which is managed and methodologically supervised by a geocartography group.
The technology used is based on the use of cell phones, which produce a "fingerprint" of the voice (Audio Fingerprint) in the device's environment.
The information is transferred to dedicated servers, which perform a 24/7 scan of TV and radio channels, and the system identifies the specific channel to which the panelists are exposed, at short intervals, and reports exposure rates in real time.
At the same time, data is collected about the panelists' habits of use and exposure to mobile applications, internet surfing habits and use of search engines.
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