Netflix is "seriously considering" the possibility of cloud gaming
The company wants to offer subscribers the option to play anytime and anywhere, but after the failure of Google and the Stadia service, the streaming giant is taking a cautious approach
Giving in Nishi
10/19/2022
Wednesday, October 19, 2022, 2:00 p.m. Updated: 2:01 p.m.
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The Netflix company opened its gaming service last year and it allows subscribers access to casual games, mainly for mobile, directly from the application.
It also announced the establishment of its own game development studio, and now it seems it wants to take the concept of gaming one step further and invest in its own cloud platform.
The vice president of Netflix's game development division,
Mike Verdo
, was interviewed during the week at the TechCrunch conference and stated that the company is very satisfied with the first steps they have taken in the worlds of gaming: "We are seriously considering exploring the possibilities of a gaming platform from the cloud that will reach every TV or computer screen."
"We will take the same approach we took with mobile. We will start modestly, and build and grow from there. I think this is a step that should be taken while having a dialogue with the consumers who already consume Netflix's services."
Netflix Gaming (photo: official website, Netflix)
It's a little hard to ignore the fact that this news comes in the shadow of the closure of Stadia, Google's cloud gaming platform.
Verdo responded to this as well, noting that cloud gaming would provide "added value" to Netflix's existing services, noting that it is a different business model.
"We are not asking you to sign up for a service that will replace consoles, so this is a different business model. The ambition is that over time the possibility of playing from anywhere will become much more common," Verdo concluded.
While Google based its entire business model on cloud gaming and actually expected players to replace Stadia with consoles, Netflix seems to be taking a much more cautious approach.
Even if the move didn't work for Google, that doesn't mean the technology itself failed.
On the contrary, many even claim that she was ahead of her time.
Not the kind that avoids concluding that as time progresses, the use of streaming will become much more common and widespread - to the point that game consoles will be a thing of the past.
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