Rapper Kanye West announced this week that he is in the process of buying the ultra-right social network Parler.
But what will the ex-spouse of Kim Kardashian really acquire?
A survey by The Verge media details the great difficulties of this application launched in 2018 to counter Twitter and its moderation deemed partisan.
Four years later, Parler would only attract 50,000 users per day.
A drop of water compared to the 237 million daily visitors of the social network it seeks to compete with… According to Comscore, Parler's monthly audience is 137,000 visitors.
A level far from the peak of 12 million reached in January 2021, just before the application was suspended for a few months by Apple and Android.
In question, the absence of moderation of dangerous remarks,
According to The Verge, Parler's current owner, Parliament Technologies, which champions the fight against
"deep state, censorship and cancel culture
," had it up for sale several weeks ago.
The social network, too sulphurous, is struggling to monetize.
No brand dares to appear alongside extremist writing.
And Parler's NFT platform, DeepRedSky, has only sold three non-fungible assets since March…
Read alsoParler, Gab, MeWe… these alternative networks that have become refuges for radical activists
Parler is not the only so-called “alternative” social network to experience difficulties.
Gettr or Truth Social, created by Donald Trump, are struggling to attract crowds despite their promises of total freedom of expression.
And for good reason: in the midst of a
“
cultural war” between the right and the left, the battle of ideas is taking place on the most popular platforms in order to better be able to do battle with the opposing camp.
If we ignore the price of the transaction, Kanye West seems to want to buy an image of a champion of freedom of expression like Elon Musk before him.
The rapper has just been suspended from Instagram and Twitter after anti-Semitic remarks, and his provocations, such as wearing a t-shirt with the logo
"White lives matters"
(white lives matter), turn him more and more of doors.
It was one of his closest friends, political commentator Candace West, who suggested to him the idea of buying Parler.
She is none other than the wife of the CEO of Parliament Technologies, George Farmer.
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