Cosmoss by Kate Moss: when the ex-bad girl reinvents herself as a well-being guru

Yesterday Jennifer Lopez, Alicia Keys, Selena Gomez.

Today, Naomi Watts or even Brad Pitt.

All have decided to venture into the field of cosmetics.

A newcomer to the market, Kate Moss unveiled her Cosmoss brand in London, then at La Samaritaine in Paris, where it will be distributed exclusively.

Read alsoKate Moss: "Apart from drinking water, I really didn't take care of myself when I was young"

More than beauty, the one nicknamed La Brindille is launching a

line for a healthy mind in a healthy body.

"I'm really convinced that if you feel good, it necessarily shows on your face," the model tells us.

A well-being niche already (very) monopolized by another personality who has managed to establish himself as a guru of the genre: Gwyneth Paltrow.

The American, with her Goop site and her line of products, has won her bet.

Her fairness, her career, her dream life (even her divorce, she succeeded) stand out as the perfect showcase for the lifestyle empire she has imagined.

Witness the number of Instagram subscribers of the actress (8.1 million followers) and that of Goop (1.7).

Or the 250 million dollars that would weigh the company of

in 2018. And this, despite the missteps and bad buzz suffered by the brand around advice decried by the medical profession.

Or even the launch of a scented candle…vagina.

“Gwyneth Paltrow seems almost untouchable, we forgive her everything.

It might make you smile, but when you see the sales figures, you say hats off!” notes Vincent Grégoire, trend designer for the Nelly Rodi office.

Read also“Follow me to the Cosmoss”: the sensual video of Kate Moss, naked in a pond, to announce her big news

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First of the class vs rebel of the podiums

An image of a perfect student with a balanced lifestyle that contrasts with that of Kate Moss, the model of all excesses.

Icon of the catwalks, she has also distinguished herself with her complicated and upset love stories, with Johnny Depp or even Pete Doherty.

A rock life led at 1000 an hour.

When asked what has changed between who she was in her early days and today, she bursts out laughing.

“So many things: I didn't take care of myself.

No way !

I ate what I wanted.

I hadn't really been educated in nutrition or that sort of thing.

I really knew nothing about what was essential to health.

Unlike now where I try…” Before changing and reinventing herself, Kate Moss continued to captivate in the 2000s, when her colleagues at the

era are retiring.

Omnipresent in the countryside, it leaves little room for the younger generation.

So when the tabloids unveil a photo of her consuming cocaine, it's the excessive excess and the misstep that knocks the top off its pedestal – temporarily.

But she is one of those who recover.

After founding her own modeling agency in 2016, Kate Moss Agency, here she is aspiring to the title of high priestess

with a range with the appropriate name: Cosmoss.

Cosmoss (@cosmoss) • Instagram photos and videos

A culmination for those who have found serenity, in particular by attending spas and by multiplying retreats.

“It's not just about massages and facials.

But overall support on health and nutrition, with green juice cures… I go there three times a year to clear my mind and feel good.

It is essential to me.”

Right on trend

A former bad girl turned well-being ambassador: perfect storytelling or a difficult pill to swallow?

"She's in the right place at the right time.

Because it is part of a somewhat shamanic spirit.

She follows her instinct, her energies.

It responds to the holistic and esoteric trends that seduce Generation Z. A kind of new paranormal in a period in search of meaning,” analyzes Vincent Grégoire.

“And above all, she does not play the

in a lesson-giving spirit.

His products look like him: we still have CBD in his serum after all!

True to herself, she embodies her line right down to the look, crystal pendant and charm rings on her fingers the day you meet her.

“There is something about the Druid, the new witch…, adds the trendsetter.

She has always had this part of irrationality, of madness.

After all, she has always led her life as she saw fit.

It is entering a new era: that of maturity, of reinvention, a logical way of occupying a territory.”

To create her products, the model has also joined the services of a homeopath, Victoria Young, whom she has been seeing regularly for four years and who has helped her “to find a balance in her life”.

“I wanted her to be part of the adventure because she knows me inside out.

She has a shaman side, she is a very wise woman.

She mixes the smells in a crystal bowl, she combines musk and other ingredients to create incredible scents.

Mystical?

Scandals |

Kate Moss: sex, drugs and rock'n'roll |

Ausha

Rebirth and benevolence

Because, with Cosmoss, we are not talking about perfume but about sacred mist, when the serum responds to the sweet name of Golden Nectar.

The products are applied according to rituals, at dawn and dusk, accompanied by infusions.

All while meditating.

An exercise that has become daily for the Englishwoman since the pandemic: “Every morning, I take the time to see the beauty that resides in everything: in the sky, on earth… in everything around me.”

Not to mention a clean composition to be in tune with the times and meet the aspirations of a new generation of customers… like her 20-year-old daughter Lila Grace.

“She never puts cream with chemical components on her face.

I ended up following his example, and my line had to meet this requirement.

specifies the one who imagined vegan products with 100% natural ingredients for a range with new age accents.

A bias which she also sets the tone from the announcement of the creation of her brand.

In a video unveiled on Instagram, we see her naked, advancing in a pond and inviting us to follow her in the cosmos.

Kate Moss has always known how to bounce back, as if the vagaries of life had no hold on her

Vincent Gregoire

For Vincent Grégoire, “there is something about the rite with purifying water.

Kate Moss has always known how to bounce back, as if the vagaries of life had no hold on her.

She always had a benevolent star, something that protected her.

It remains to be seen whether the stars that form the logo of its line will still be as benevolent.

And if Cosmoss will be able to convert the new generation to its cause as much as those who adored the old top.