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Franchise: what is the right profile to get started?

2022-10-24T08:43:59.500Z


DECRYPTION - If he is part of a network, the franchisee must have the commercial and entrepreneurial fiber.


Ipek Celik is 27 years old, has contagious enthusiasm and a strong desire to develop his agency ERA Immobilier.

She opened it in June 2022 in Sartrouville (Yvelines).

Developing it, of course, but not at all costs, tempers this holder of a master's degree in international business law.

"What I like about this job as a real estate agent is above all the human contact, trying to really understand the expectations of the clients

," she explains.

I am hyperactive.

I can't sit behind a computer all day.

However, I could not see myself opening a real estate firm without being backed by a solid franchise.”

In fact, Ipek Celik has the profile of the perfect franchisee of a service brand.

Commercial at heart, human, rejoicing in her results as much as in the good contacts she manages to establish.

“The ERA franchisee must also be realistic, have his feet on the ground,

adds Éric Allouche, executive director of the network.

His challenge of…

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Source: lefigaro

All news articles on 2022-10-24

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