Out of almost 2 billion: these are the ten websites with the highest traffic in the world

Have you ever wondered how many visitors Google has every month?

A report by one of the leading digital bodies in the world revealed the traffic data of the most popular websites in the world, and managed to surprise even us

Ditza Kern

10/28/2022

Friday, October 28, 2022, 07:47 Updated: 08:34

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SEMrush's top ten sites table (photo: screenshot, SEMrush)

Regardless of the level of revenue, gross profit or the number of active accounts, and as in any industry, the world wide web also has superstars who have an extraordinary ability to attract much more traffic than the other players in their field.

Whether it is because of functionality, ease of use, look and feel or simply successful branding, there is no doubt that there is much to learn from those companies, which since their founding, and especially in the last decade, have changed our lives beyond recognition.

The Semrush Surfer Traffic Analysis Report for 2022 examined the 1.98 billion websites that exist on the network today and analyzed important traffic data such as the number of surfers from mobile and stationary devices, the average length of stay per visit, and the abandonment rate of surfers from the entry page.

While the number of websites and mobile platforms continues to grow and break records all over the world, when it comes to websites with high traffic, for quite some time now the USA has set the global trend in this landscape. Not by chance, eight of the ten websites on the list before you started there, with the exceptions, In ninth and tenth place, stand out not only for their geographical origin but also for their pirate nature.

So without further ado, get the ten websites with the highest traffic in the world for 2022.

1. Google.com

You probably won't be surprised to hear that despite the rise of many alternative platforms and the clear preference of Generation Z for searches in video format, Google is still the most popular search engine in the world.

4.3 billion active users, the same number as half of the people in the world, use it to search the Internet and find relevant content.

As of 2022, Dr. Google, as it is called by many, generates no less than 87.5 billion hits per month. This traffic, as well as the exit rate from the landing page, which stands at 39.25%, can be attributed, among other things, to the fact that Google serves as the home page for many users, and in particular for users of Google Chrome, the popular browser from Google, which dominates 65% of the browser market.

Alphabet, the parent company of Google, is indeed a resounding success, but it is far from being the most powerful or profitable company in the world, and still, in every Related to controlling the world wide web, she is undoubtedly the world champion.

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2. YouTube.com

YouTube, also created by Google, is not only the most popular platform for sharing videos by content creators, but also one of the most popular sites on the web, with more than 69 billion visits per month.

Since its inception in 2005, YouTube has come a long way as it transformed from a mediocre video sharing platform to one of the most popular sites on the web, both on desktop and mobile.

On average, YouTube visitors view 5.78 pages per visit and spend nearly 35 minutes on the site.

Those who are used to analyzing website usage statistics know that this is an astronomical dwell time - 2.5 times that of Tiktok, and the abandonment rate from the entrance page, which stands at 31.29%, is also quite low compared to the global average.

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3. Facebook.com

Despite the increasing competition in front of it and the frequent scandals produced by the infamous CEO, Mark Zuckerberg, Facebook, which broke into our lives in 2007, was and remains the most popular social network in the world, with 2.85 billion active accounts as of 2021 and over 12 billion visits per month in 2022 Although this is a huge number of visits, it is still only a fifth of the number of YouTube visits.

If in the past, the volume of traffic between mobile and desktop users was almost equally divided, today more than 80% of Facebook users surf it from the mobile device. On average, visitors watch -2.85 pages and spend almost 25 minutes on it each visit. The abandonment rate from the entrance page, which is just over 50%, can be attributed to the infinite scrolling typical of the platform, which allows surfers to stay on the home page for almost the entire length of the visit.

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4. Twitter.com

Since its inception about 16 years ago, Twitter has served as a source of information for news seekers, bloggers and content creators who like to express their opinions and participate in public conversations in a short and concise manner.

Until recently, posts on Twitter were limited to only 140 characters, making it a worthy alternative for anyone tired of the endless digs at the undisputed rival, aka Facebook.

With 396 million active accounts (more or less real, if you ask Elon Musk), Twitter generates no less than 6.84 billion hits every month, which puts it in fourth place on the list of sites with the highest traffic in the world.

At the same time, the exit rate from the entry page is among the highest on the list and stands at 71.76%, with only 1.87 pages per visit.

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5. Wikipedia.org

Since it burst into our lives in 2001, Wikipedia serves as a digital alternative to what was previously considered the most reliable source of information - the encyclopedia, and it manages to convey it in an objective and easy-to-digest manner.

Wikipedia's database is one of the largest in the world and contains over 56 million entries, covering many and varied fields of knowledge.

Given sufficient support, anyone can contribute content to Wikipedia, making it especially popular among anyone who wants to create authority and establish a global authority in their field.

As of 2022, Wikipedia enjoys 6.3 billion monthly hits, with a bounce rate of 61.94%.

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6. Reddit.com

Online communities have always been popular, and despite being less known in Israel, Reddit continues to gain momentum as the most popular social network for discovering trends through communities, which it sorts by interests.

With a total value of $10 billion and 430 million active users, Reddit currently has over 4.6 billion visits each month, which last about 20 minutes on average and are spread over 3 pages per average visit.

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7. Instagram.com

Instagram, the second largest social network from Meta receives 3.9 billion visits per month, which last on average more than 17 minutes and with an exit rate of 65.91%, thanks to the addictive nature of browsing the platform.

Surprisingly, the percentage of mobile surfers is relatively small compared to the other sites on the list and stands at only 64.81%.

Considering the fact that until recently desktop users could not upload content to the platform at all, but only from the mobile device, it can be concluded that most Instagram users are viewers and not content creators.

Indeed, it is estimated that the number of active content creators on Instagram for 2021 was only 30 million, compared to 1.38 billion active accounts.

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8. Amazon.com

Amazon, which started as a small private enterprise selling books on the Internet, has grown over time into the largest e-commerce site in the world, and today it hosts about 3.8 billion visits every month.

Over the years, Amazon has expanded and successfully connected to additional markets such as video streaming, cloud-based services and consumer products of all kinds and types.

Amazon visitors view an average of 4.2 pages and spend about 19 minutes on each visit.

The abandonment rate is 50%.

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9. ReadMangaNato.com

In ninth place in the list of the most popular sites in the world is the pirate site Readmanganato, which serves as a home for lovers of manga, a popular genre of Japanese comic books.

It is the world's largest free repository of manga books, which are available for immediate reading without ads and without the need to register, attracting over 3.5 billion visits per month, more than Pirate Bay and Fmovies combined.

Despite its popularity, it is an illegal site and as such, it has been in danger of being closed for several months now, after receiving lawsuits for copyright infringement from the world's largest publishers of manga books. As of this writing, the site is still live, but similar to the Israeli Tiwi series site , whose domain name changes frequently to confuse law enforcement.

10. Lectortmo.com

Similar to number 9 on the list, Lectortamo is also a pirated manga library, with a huge database of manga books for direct reading and over 3.5 billion hits per month, but unlike its predecessor on the list, all the books appearing on the site are translated into Spanish.

It turns out that in 2022, manga is the hot word in the book field, but despite the huge traffic on this site, its value is nowhere near that of its predecessors on the list, and is valued at less than $30,000 net.

And yet, this is a significant amount of traffic, with almost 5 pages per average visit and an exit rate of only 50%.

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In conclusion

If you expected to see names like BBC, CNN and other news sites here, you will be surprised to find that social media has overtaken these platforms dozens of times, which were once the main source of information and today are mainly used by those who want to delve deeper into information whose headlines they have already seen on the networks.

Adult entertainment sites such as PornHub do star in the top ten when it comes to the US, but on a global scale they still do not reach these proportions.

Although this list looks extremely impressive, it also tends to change frequently. Beyond the numerical data, the table of top sites also includes a column of Ranking changes, and it's very possible that by the time you read this, the ranking will have changed to include the following sites on the list, including the archaic Yahoo, which is currently in 13th place, Apple's iCloud in 14th place and TikTok in 18th place. You

can guess which other sites will make it to the list at -2023? Write to us in the comments. We will of course continue to follow and update you on developments.

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