What will you get in a master's degree in marketing, digital, advertising or communication, and also some senior names who have done it before you.
Review.
In preparation for the opening of the academic school year, we examined what academic institutions offer to those of you aiming for management positions in the worlds of marketing, digital or communication, what the length of the studies is, geographic location and where it can take you, as famous graduates, including CEOs, have integrated. From the field to the academy, and back
Marketing and digital system
12/10/2022
Wednesday, 12 October 2022, 08:43 Updated: Tuesday, 18 October 2022, 17:37
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There are degrees that will shower you with knowledge and experience from a variety of fields, alongside lecturers from the industry (Photo: Pexels.com)
It seems that there is no academic institution that has not recruited lecturers who have dabbled in campaign management, sales promotion, building a digital strategy, branding or social media.
The lecturers who come from "the field" connect the professional and academic discussion to the practical experience and the updates of the features, tools and systems that occur at a pace that cannot be caught only from the faculty rooms.
Before the start of the academic school year (less than a month) - we have put together a quick list of leading academic institutions where you can find master's degree programs, what you can study in each of the offered programs, and names of graduates who have integrated well into the industry.
Take a marker and mark for yourself which of the degrees, in your opinion, may take you further, or in your language - be more effective for you, at least according to the analysis of the results presented.
Here is the list.
1. Ono Academic Reading
What they offer (1):
Master's degree (MBA) in business administration with specialization in marketing and advertising management.
Duration of studies and location:
1 year and 3 months.
The studies take place in 3 regions in Israel: the Kiryat Ono campus, the Jerusalem campus and the Haifa campus.
What you get:
according to the academic curriculum, the degree is taught by senior executives from the fields of marketing, advertising and digital and in the program, along with management courses such as financial statement analysis, negotiation management, game theory and risk management - a variety of courses in marketing are studied including: strategic planning, new product development, formulation An idea combining entrepreneurial and creative thinking, digital marketing and brand management in social networks, marketing communication management, media planning, etc. In addition, as part of collaborations with companies in the industry, a practicum program was built that is offered to students. In this program, students experience practical work in organizations that deal with issues related to the fields of study of the internship.
What to do after / Names that have already done it:
Among the certified graduates of this degree you can find Ilan Segal, CEO of Pelephone, yes and Bezeq International; Daniel Sapir, CEO of Cellcom;
Yiffit Mantin, Vice President of Nespresso Marketing; Sheli Shamir Keenan, CEO of Bowman Bar Rivnai;
Karen Schiff, CRO at Cello, and more.
What they offer (2):
Master's degree (MA) in digital strategy and marketing management.
Duration of studies and location:
one year, evening studies.
The studies take place in Kiryat Ono.
What you get:
The only degree in Israel for digital strategy.
Along with courses in the fields of management, strategy and marketing management that are also included here - three specializations are offered to choose from: strategy and digital transformation, in which you learn an introduction to cyber defense, strategy and data in the organization, community management, an introduction to Big Data, gaming, AI in the age of big data, communication and culture, Machine Learning and business analytics and more;
Specializing in marketing communications and marketing management, where you learn: strategy and start-up establishment, campaign management, public relations strategy and crisis management, creativity, brand management and more;
and specialization in digital media management, measurement and analysis, which includes experience with digital campaign management tools and current measurement tools in the field, organic website promotion, Google ads, CRO, data-based decision making and more.
What do you do after / names that have already done:
Graduates of the program include Noa Hayman, Project Manager at BUYME Partner Growth;
Lee Oron, General Hospital District Manager;
Moriah Zisovitz, Vice President of Planning and Strategy at the Government ICT Authority, and more.
2. Tel Aviv University
What they offer:
Master's degree in business administration with specialization in marketing management.
Duration of studies and location:
about two years (first year compulsory studies, second year advanced studies).
The studies take place in Tel Aviv.
What you get:
The specialization in marketing provides students with theoretical knowledge, along with applied knowledge, on diverse topics from the field of marketing.
Students in the internship receive advanced tools necessary for anyone who is going to work in the field.
Including tools for obtaining and analyzing data on the market and the competition, tools for understanding the needs and desires of consumers (potential and existing), tools for determining target markets and developing new products, advertising tools and more.
Some programs have prerequisites.
What to do after:
According to the university's website - the degree will allow its graduates to advance in the world of global and dynamic management, as a stepping stone to sought-after management positions in business and public institutions, in the various sectors of Israeli and global industry, and to a career full of challenges and interest.
3. The Hebrew University
What they offer:
Master's degree in business administration with specialization in marketing.
Duration of studies and location:
two years.
The studies take place in Jerusalem.
What you get:
According to the Hebrew, you will get a combination of marketing and specialization in Data Science which gives an advantage in leading companies that deal with customer analysis such as Facebook, Amazon and Google, building and positioning new brands, managing marketing in the digital space, building a marketing strategy in the media and social media networks
. Doing after / Names that have already done:
The graduates of the program include Dr. Karni Marcus, a researcher at the KI Institute for Health Research;
Yifat Toledo, CMO at ACE Network;
Bell Shiner - independent in the field of marketing, and more.
4. Tel Aviv-Jaffa Academic College
What they offer:
Master's degree in business administration with specialization in marketing.
Duration of studies and location:
about two years.
The studies take place in Tel Aviv (face-to-face combined with online).
What you get:
According to the college's website, the studies are intended for students who wish to enhance and expand their management knowledge and acquire skills that will prepare them for advanced management positions both as private entrepreneurs and as part of public, private or third sector companies, and allow them to get to know and understand the world of management in every way. Its various aspects, such as financing, marketing, strategy, entrepreneurship and innovation in a broad and integrative way and at the same time specialize in one of them.
What to do after:
The internship prepares its graduates for a variety of management positions in the various marketing fields, including product management, digital marketing, marketing management, advertising, market research and more.
5. Ben-Gurion University of the Negev
What they offer:
Master's degree in business administration majoring in marketing.
Duration of studies and location:
The duration of studies in the master's degree in business administration ranges from 2-4 years.
The studies take place in Be'er Sheva.
What you get:
The marketing major prepares students to deal with the emerging business environment, with an emphasis on global, international, interdisciplinary and intercultural aspects.
The department operates in a multidisciplinary approach and includes researchers from the fields of: finance, marketing, strategy, international management, organizational behavior, behavioral sciences, entrepreneurship, high technology, information systems and insurance.
What to do after:
According to the university's website, graduates of the department are highly valued in the job market, are considered to have high professional qualities and hold key positions in the various sectors.
6. The College of Management
What they offer:
Master's degree in business administration with specialization in marketing and digital.
Duration of studies and location:
3 semesters (about a year).
The studies take place in Rishon Lezion.
What you get:
The internship focuses on four key areas: strategy and innovation (including the use of current tools such as Design Thinking, sprint and Google), digital, retail (including e-commerce and commercial communities) as well as advanced marketing approaches such as social networks and crowdfunding.
The studies include guest lectures by leading management personnel in the field of marketing and advertising.
What to do after / Names that have already done it:
The graduates of the program include Yaniv Saban, owner of the consulting company Saban Digital Marketing;
Anat Cherpak Makhanai, owner of a public relations and business development office;
Tomer Zucker, Head of Partner Marketing at Amazon Web Services AWS, and more.
7. Reichman University
What we offer:
MA in Communication and New Media.
Duration of studies and location:
one year.
The studies take place in Herzliya.
What you get:
According to Reichman's website, you will receive an advanced learning environment, a 3D production lab, an audio-visual center, a prototyping lab for applications, innovative courses such as: psychology of user experience (UX), communication in front of an audience and a camera, neuro-marketing and persuasion technologies , and more.
The lecturers, it is said, are leaders in their field, with extensive research and practical experience.
What to do after / Names that have already done it:
Among the graduates of the program you can find Nitzan Levbi, Marketing Specialist at Playtica;
Shirley Kantor, corporate responsibility and social marketing consultant;
Gal Trabalsi Marcom Manager Supercom group, and more.
8. Bar Ilan University
What they offer:
Master's degree in business administration majoring in marketing.
Duration of studies and location:
The duration of studies is two years.
Studies take place at the Bar-Ilan campus located on the outskirts of Ramat Gan and Bnei Brak, on the borders of the cities of Givat Shmuel and Kiryat Ono.
What you get:
Two study tracks: digital marketing that focuses on getting to know the tools, strategies, tactics and marketing channels of digital media, as well as marketing and innovation management that focuses on providing advanced tools that are essential in the field of marketing to managers in global companies as well as technology companies.
What to do after:
Graduates can integrate into various management fields, including: marketing managers, product managers, brand managers, including positions in the field of advertising and media, communications consultants, customer relations managers, customer service managers and marketing analytics managers.
9. Ariel University in Samaria
What they offer:
Master's degree in business administration, specialization in marketing.
Study duration and location:
programming of different lengths - 12, 15 or 21 months.
The studies take place in Ariel.
What you get:
As part of the specialization in marketing, you will learn market research, international marketing, consumer behavior, development of new products and services, advertising management, marketing communication and internet commerce, and more.
What to do after:
according to the university's website - the program prepares its graduates for management positions;
You will contribute to the acquisition of skills and management skills essential for effective functioning in various business arenas, with an up-to-date vision adapted to the challenges facing the manager of the 21st century;
The program imparts an integrative, managerial and professional approach, which is taught by a faculty of lecturers who are experts in their field, alongside first-rate academics and industry professionals.
10. Rupin College
What they offer:
Master's degree in business administration with specialization in marketing and global strategy.
Duration of studies and location:
3 consecutive semesters (including a summer semester) and an additional semester in which there will be a summary course and guidance sessions of the seminar.
The studies take place in Emek Hefer.
What you get:
According to Rupin, you will get an in-depth understanding of the challenges of business companies operating in a global world, analysis of business events from Israel and the world of start-ups and large companies, and experiential learning through senior lectures from the industry, plays and simulations.
In addition, the students will go into the field to interview CEOs and VPs of international Israeli companies that plan to develop global digital capabilities.
What do we do after / Names that have already done it:
Among the degree graduates we can name Michal Weiss, Export Director, Strauss Israel.
So far the review.
If you are interested in management, beyond your marketing portfolio, and advanced studies on the way there - the choice is yours.
In each of the institutions you can poke around a little more and make the questions more difficult.
Or simply contact the graduates of the programs, even those not listed here, and there are many.
You can send us questions and suggestions for additional relevant content, to the email address: DEM-i-culo@walla.co.il
Good luck.
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