Today's companies not only attach importance to operations, but also how to coexist with the natural environment, while practicing social responsibility, and achieving ESG for sustainable management is an important issue for every company.
Miramar Hotel Enterprise Co., Ltd. (Mirramar Group) has embarked on the road of green enterprise as early as ten years ago, investing over 100 million yuan to add carbon reduction systems and green facilities to its shopping malls and hotels, and expects to complete all improvement works this year.
The Group also took the opportunity of the 65th anniversary to launch the "Mi Go Green" platform, cooperating with local universities and environmental groups to plan various environmental protection activities such as food waste recycling and upcycling of old clothes, hoping to bring innovative green consumption experience and operation to the public and the industry direction, and work together to create a living environment that is sustainable and close to nature.
Photography: Zheng Zifeng
Miramar Group takes "Make Every Moment MIRAvellous" as its group goal, advocates adding green experience to consumer behavior, and actively integrates sustainable development and environmental awareness into its business.
At the launch ceremony of the "Mi Go Green" green platform held earlier (October 25), Chief Operating Officer Chen Zongyi mentioned in his speech that he believed that human development in the past often ignored nature and caused various damage to the environment. Shouldering social responsibility, "The purpose of the establishment of the "Mi Go Green" platform is to lead everyone from "Mi" to promote the "fashionable green life attitude" through a series of activities through the group's diversified businesses and extensive contact points, encouraging everyone Start making changes in everyday life and create a sustainable future together.”
Mr. Chen Zongyi, Chief Operating Officer of Miramar Group (third from right), and Ms. Mak Qiwei, Deputy Chief Operating Officer of Miramar Group (third from left), together with a group of green partners, presided over the launching ceremony for "Mi Go Green".
Create a green and fashionable life attitude from "clothing", "food" and "buy"
"In addition to launching new products and services, companies need to create new experiences for customers." Chen Zongyi said that the mall is not only a beautiful shopping place, but should also be able to "balance the relationship between man and nature and lead citizens back to green." life" place.
"Mi Go Green" brings new horizons and new possibilities with creativity and knowledge through cooperation with professional units such as local universities and environmental protection groups. With activities such as Food Wise Culture, Food Waste Recycling and Upcycling Fashion, the traditional concept of consumption has been reversed from the details.
Chen Zongyi, chief operating officer of Miramar Group, said that he hopes to gather the strength of local merchants to spread the value of green consumption together.
Upcycled Fashion Designs from Second-hand Clothes
Redress, an environmental charity organization, has held the "Get Redressed Clothes Concern Month" to recycle old clothes since 2018. In addition to continuing to respond to the event this year, Miramar Group has set up recycling points in offices, shopping malls and hotels, and invited the School of Fashion and Textiles of the Hong Kong Polytechnic University. In collaboration with the Artificial Intelligence Design Institute (AiDLab), the "Upcycled Fashion Design Competition" was held in November, allowing students and alumni of the school to design a series of upcycled fashion clothes using recycled fabrics.
"I often emphasize that green can also be fashionable." Dr. Au Xiuquan, associate dean of the School of Fashion and Textiles of the Hong Kong Polytechnic University, said that the activity allows students to use their expertise to add different design elements and techniques to waste clothing, so that the public can understand that sustainable clothing is the same It can be "good tide".
"In addition to using waste fabrics, we will also encourage them to think more about the production process, such as reducing the use of power-consuming laser equipment, and avoiding technologies such as washing and tie-dyeing that use a lot of water." The event will select 10 contestants. Participate in the training of AiDLab, and use the new interactive artificial intelligence fashion design assistant (AiDA) to assist in conception and creation, reducing design costs and waste of various offices.
Dr. Au Xiuquan, Associate Dean of the School of Fashion and Textiles of the Hong Kong Polytechnic University, said: "I hope that through the event, we can give old or leftover materials a new inspiration, new design and new life, and then return to the market."
Miramar Group responded by participating in Redress's "Get Redressed Clothes Concern Month" clothing recycling event in October, and set up multiple clothing recycling bins in offices, shopping malls and hotels to encourage tenants, customers and employees to send out old clothing to continue the life of clothing. Longevity and increase public awareness of environmental protection in clothing disposal.
Mass market carnival lets public enjoy eco-friendly consumption
Another event of Mi Go Green is to cooperate with FOOD-CO of St. James' Settlement to hold a "Food Wise Carnival" at Mira Place from November 5th to 6th.
Wu Wenxian, Senior Manager of Poverty Alleviation Services of St. James' Settlement, said that they will convene a number of social enterprises concerned with environmental protection and low-carbon life to create a special market to sell all kinds of natural daily necessities and promote the concept of green consumption.
There are also a number of game stalls on site, allowing the public to learn about the manufacturing process of food while playing, and think about how to add carbon reduction and food wise elements to different aspects of life.
"We have held similar events in the past, and this year, we can finally hold them in a shopping mall in the city center with convenient transportation. I believe it will attract more people to participate."
She also revealed that the agency is discussing with the Miramar Group on how to use creativity to reduce food waste, for example, the executive chef of The Mira Hong Kong designed a menu that can fully utilize ingredients and use leftovers.
In addition, we will work with the Group to strengthen the recycling of leftover food. "The two-year-old epidemic has greatly affected our waste recycling program. This time, we can finally re-launch our activities to promote food wise culture again and provide food support to those in need. ."
Wu Wenxian, Senior Manager of Poverty Alleviation Service of St. James' Settlement, said that she hopes to promote the concept of green consumption and food wise culture to the public through the large-scale market.
Completed a number of carbon reduction projects during the year to demonstrate the spirit of green enterprise
In addition to the activities of the new platform Mi Go Green, Miramar Group has also invested over 100 million yuan in the past 10 years to implement a number of carbon reduction and energy saving measures and improvement projects in its properties, including the complete replacement of the lighting system with more energy-saving LED lights. Green elements were added to the optimization project, and the two LED TV curtain walls on the outer wall of the square also adopted a light-transmitting design to introduce natural light into the square and reduce electricity consumption for lighting.
The building has also introduced a central water-cooled air-conditioning unit and an air-cooled oil-free air-conditioning unit, which greatly reduces electricity consumption by 45%.
All the above improvement works and measures are expected to be completed in December this year, enabling the Group to further develop into a green enterprise.
Hotel and catering start waste reduction from the source
In addition, the Group's hotels, The Mira Hong Kong and Mira Moon Hotel, have also implemented a series of environmental protection measures from the source. In terms of diet, they actively support the activities of Food Made Good focusing on sustainable food development, and design "Low Carbon Footprint" and "" "Sustainable Seafood" element of the dishes, while sharing the importance of sourcing local and sustainable ingredients in the workshop.
Implemented the "Food Wise Sharing" program, donated a total of 492 kilograms of surplus food to the needy last year, and participated in the "Food Waste Collection Pilot Program" launched by the Environmental Protection Department to convert food waste into biogas and compost, turning waste into energy .
We also actively reduce waste at the operational level. For example, plastic containers and packaging in hotels are converted to biodegradable materials, and shampoo, shower gel and body lotion in guest rooms are replaced by reusable pump-type containers to reduce one-time disposal. , Cooperate with social welfare organizations, and distribute the discarded but in good condition soap to the needy.
In addition, Mira Moon also uses the Nordaq filter refill system to provide hotel guests with pure filtered drinking water instead of plastic bottled water.
Mira Moon Hotel, a hotel owned by the group, adopts the Nordaq filter water filling system, instead of plastic bottled water.
The Group's catering business has also started to source ingredients, restaurant concept and menu design, such as sourcing sustainable seafood from Marine Stewardship Council (MSC) certified fish farms, in response to the "2022" organized by the Hong Kong Environmental Seafood Coalition (HKSSC). 2019 World Oceans Day", providing an environmentally friendly seafood menu, and opening a new vegetarian concept restaurant JAJA at the beginning of the year, breaking the stereotype of traditional vegetarian food, attracting non-vegetarians with creative dishes that emphasize both vision and taste, providing them with one more choice. Promote green living.
The Group's properties have obtained a number of international certifications, and won the "Top Green Companies in Asia" in the Asian Outstanding Enterprise and Sustainability Awards, and won the "ESG Care Prize 2021" issued by SocietyNext in the "Innovative ESG Awards Series". Ranked in the top ten of the 1st Greater China Hotel Sustainability Index by CUHK Business School.
It affirmed the Group's contribution to creating a sustainable city for the public.
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(Information provided by customer)