Aldi Süd continues to expect high inflation - and plans accordingly

Created: 04/11/2022 16:39

By: Lisa Mayerhofer

Aldi is again in court for misleading price information.

© Michael Gstettenbauer/Imago

Aldi Süd recorded a huge increase in sales in September.

With a view to its customers, the discounter fears prolonged inflation.

Mülheim – Inflation is fundamentally changing the consumer behavior of Germans.

Above all, the prices for energy and food have increased extremely in the past few months.

According to preliminary official information, consumer prices in Germany in October were 10.4 percent above the level of the same month last year.

This is the highest value for about 70 years.

Aldi: Many Germans want to save on groceries

A third of Germans assume that their standard of living will deteriorate in the next twelve months.

This was the result of a survey by the credit agency Crif, which was published on Friday and was carried out in July – i.e. before the general rate of inflation in Germany exceeded the ten percent mark.

Many therefore want to save – also in everyday life with groceries and other everyday products.

The cheap discounter Aldi benefits from this.

According to

, the supermarket chain recorded a sales increase of more than 20 percent in September and delivered better results than its competitors.

"The discount has become even more relevant in Germany with rising inflation," said Stefan Kopp, spokesman for the board of directors of Aldi Süd, in an interview with the

"On the list of potential savings, groceries top the list."

Aldi board member Kopp: “Unfortunately, times could get even more difficult”

Aldi does not assume that the situation for its customers will improve any time soon: "Our assessment is that unfortunately times could get even more difficult," Kopp said to the

.

Aldi wants to continue to pay attention to low prices for its customers.

However, it is not possible for the discounter to compensate for all cost increases.

"Basically, we only raise the prices that we need to raise," said Kopp.