Yoplait, Paysan breton, Daddy, Labeyrie, D'Aucy, Nicolas Feuillatte… While these brands that fill our shelves are well known to the general public, few French people know that they are produced by agricultural cooperatives.
Above all, the proportion of consumers aware of the operation and specificities of this business model, which goes well beyond the pooling of means of production and marketing, remains tenuous.
It is on the basis of this observation that Dominique Chargé, president of the federation of 2,200 agricultural cooperatives in France (Agricultural cooperation), embarked on a very educational battle via a book entitled
Idées received sur les cooperatives agricole.
This little book, synthetic but precise and complete, is ideal for dissecting a sector weighing 40% of the French agri-food industry, and one in three brands on our shelves.
Beyond a historical, economic and fiscal reminder of the cooperative model in our countryside, the leader is above all working…
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