Are there still affordable watches?

There are those we dream of, and those we really buy.

A few legendary timepieces hypnotize lovers of passing time.

But when it comes to fine watchmaking, inflation is permanent: each year, prices continue to rise, until they become inaccessible to ordinary mortals.

In the country of “Swiss made”, only the Swatch Group still offers models for less than 1000 euros at Hamilton, Longines, Mido and Tissot.

Not to mention his Moon Swatch x Omega, Grail of the next end-of-year celebrations for those who manage to find one in the shop...

However, in France, even if luxury watches accumulate 70% of turnover, those at less than 1000 euros represent half of sales, according to data from the Federation of Watchmaking.

For Francbrilliance, the originator of the recent promotional campaign for French-style watches, 95% of them even sell for less than 300 euros.

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