Chris becomes Redcar: when identity turns into a marketing concept

For a long time, we hesitated to write this article.

First, because the question of gender is so delicate, so intimate, that one only dares to write on the subject with the tip of the keyboard.

Then, because the artist is probably only waiting for a criticism of his communication campaign to maintain a form of victim marketing.

Yes but here it is.

The latest media releases by Redcar, ex-Chris, Christine and the Queens - in particular an interview given to the British newspaper

on November 6 - have led us to this conclusion: the debates around identity deserve better than the states soul of a progressive muse on promotion to sell records.

Unless you've spent the last few weeks in a hermit due to a digital diet, almost everyone has gotten wind of the information.

Chris now wants to be called Redcar and "gender" in the masculine.

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