LE FIGARO.
- What type of watches has the most success in your collections?
Pierre BURGUN (CEO of Pierre Lannier).
-
Automatic watches!
We have always been in the top brands in terms of sales.
But what allowed us to make a leap was to have been among the first on automatic watches at 200 euros, first for men and then for women.
We really made a difference because, in this price range, there was almost nothing.
This already represents 30% of our turnover, and we are attacking the German market.
All of our bestsellers are automatic models.
It is still the basis of watchmaking!
Our watches are first aesthetic, not technical.
Customers appreciate the skeleton finishes (
allowing the movement to be seen through the dial, editor's note
).
Why are most of your models under 300 euros?
We have exceeded the 300 euro mark on certain models and there is an amplitude between…
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