The World Cup in Qatar is approaching, just as the government has relaxed the anti-epidemic measures earlier and no longer restricts the business hours of bars, bringing long-lost good news to the industry.
Some catering groups are optimistic about the future market conditions, believing that the World Cup and Christmas can bring good income.
Seeing that there was no opportunity to miss, taking advantage of the low rent, he spent nearly 10 million yuan to open E-Sport, an upstairs bar combining e-sports and sports in Tsim Sha Tsui East.
Not long after the bar opened, the walls were covered with multi-national flags, and the atmosphere of the World Cup was strong.
According to the person in charge, 10 TVs will broadcast the game together, and offer opening discounts and Qatari snacks.
Since most of the competitions this year are held at night, she believes that the turnover is quite satisfactory, and the per capita consumption of alcoholic guests can double, to about 400 to 500 yuan.
Bars and restaurants are closing down one after another. Rents in busy districts are low.
In the past 3 years since the outbreak of the epidemic, bars and restaurants have all closed down one after another, and only when there is a crisis can there be an opportunity.
Ms. Zhang, the person in charge of the E-Sport bar, said that rents in busy areas of Hong Kong are sluggish, which is more reasonable than before the epidemic.
Just as the World Cup was about to start, seeing the opportunity, he decided to spend nearly 10 million yuan to open a bar with an indoor area of 3,000 square feet in a commercial building adjacent to the Shangri-La Hotel.
The venue can accommodate 200 customers and is equipped with 10 TVs and 8 JBL speakers. Every Friday to Saturday, DJs are hired to play discs on the spot, and drinkers can dance on the central dance floor.
Per capita consumption expected to double to $500 during the World Cup
Spending huge sums of money to open bars is all because they are optimistic about the future market conditions.
She said that when the World Cup was held in the past, the turnover of bars would record an increase. In addition, most of the events of this World Cup will be held at night. I believe that the turnover is more ideal than before the epidemic.
She predicts that the per capita consumption of drinkers will increase from RMB 200 to RMB 300 in the past to RMB 400 to RMB 500. At that time, 10 TVs will broadcast the game at the same time.
Ms. Zhang, head of the E-Sport bar, expects per capita consumption to double to 500 yuan during the World Cup.
(Photo by Yu Junliang)
Good prospects for bars: business will continue to rise in a straight line next year
Although the World Cup has only been held for one month, Zhang has confidence in the future. Ms. Zhang pointed out that even if the switch is resumed in other places, the number of confirmed cases in Japan, South Korea and other places is high. It is believed that some Hong Kong people have concerns and continue to spend locally.
Next will usher in the traditional peak seasons such as Christmas and New Year's Eve. She estimates that next year's business volume may even return to that before the epidemic.
"Everyone wants to get some entertainment back. I think the bar business will continue to rise in a straight line, and it will be even better."
Introduced Hong Kong to develop "automatic wine pouring gaming machine" to attract customers
In fact, Ms. Zhang is full of confidence, which is related to the new equipment.
She said that E-Sport is the first e-sports bar in Hong Kong. In addition to the necessary electronic marking machines and Beer Pong beer pong machines, it also introduces the "automatic wine pouring e-sports machine" We Touch developed by Hong Kong. Accommodating 4 drinkers to play, can promote mutual communication and understanding.
Drinkers only need to scan the QR code with their mobile phones to start an e-sports game similar to Switch, which takes about 5 to 7 minutes.
After the winner is determined, the game machine will automatically pour beer into the wine glass according to the score, and drinkers can also go to the exchange machine next to them to buy NFT related characters.
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Promote Qatar's special snacks and 10% discount on the whole bill to attract customers
In order to enjoy the World Cup and attract drinkers to increase income, Zhang revealed that E-Sport will launch 3 special Qatari snacks, including barbecue with Mexican tortillas, perilla chicken rolls, fried sugar balls, and launch 4 types of snacks recommended by the Tourism Board Specialty cocktails.
In addition, E-Sport also launched two opening promotions, including adding 8 yuan to any alcoholic drink, which can be exchanged for snacks such as chicken wings, French fries and cornflakes, and 10% off the entire bill before December 31.
Rent a venue outside of business hours for the newlyweds to witness the wedding
She is also considering expanding her business, making good use of the 2,000-square-foot outdoor terrace, renting it out to companies to hold events or witness weddings, and provide cocktail service during the non-business hours of the bar.
During the rest of the time, customers are allowed to drink shisha and enjoy the night view. During the World Cup, 30 types of sandalwood-flavored shisha with Middle Eastern characteristics are provided.
"𠵱The young people in my family will drink back cups after work or after school to relieve the pressure of school and work, so they choose to take this route."
Wine and Dine Festival｜The restaurant promotes Western-style Chinese dishes, creative cocktails focus on Cantonese songs, and the bar attracts customers｜Lan Kwai Fong bar claims that business has increased by more than 10% compared with the same period in the same period｜It rained on the third night and the number of drinkers is scarce. Snack returns｜The bar industry hopes for the World Cup Promote all-night business and ease the number of people restrictions Measures to cancel the time limit for dine-in bars The industry pointed out that the fee for broadcasting the World Cup will increase by 50%
