Super Pharm Online is launching a virtual tester that will allow customers to try on lipstick, blush or mascara without leaving home.
The virtual tester is added to the product page of the make-up products in Super Pharm Online, and allows you to test how it looks on the face before adding the item to the cart.
This is a new virtual tool, which allows using augmented reality to try on makeup products such as lipstick, blush or mascara at the push of a button and using the camera.
The virtual tester can be activated using the smartphone camera from anywhere: in the branch instead of the tester on the shelf or when buying at Super Pharm online by pressing the Try Me button.
The new feature is actually a button that is added to the product page of the make-up products in Super Pharm Online, and allows a moment before adding the item to the basket to examine how it looks on the face using augmented reality technology that dresses the make-up in the shade chosen on the photo.
According to Michael Mitrani, VP of eCommerce and Marketing at Super Pharm Online: "One of the challenges in online shopping is the fact that you cannot measure the product on you.
In response to this need, we are launching a solution that will allow our customers to measure remotely and try out our makeup products even without leaving home."
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