The prophecy of Michel-Édouard Leclerc, the boss of the eponymous distribution group predicting two-digit inflation two weeks ago, was therefore self-fulfilling.
The "
prices of consumer products sold in supermarkets"
, in the words of INSEE, increased by 10.6% between October 2011 and October 2022, has just announced the Institute of Statistics which calculates each month specific indices for all forms of sales.
Trade as a whole also posted an increase of 10.6%, almost twice as much as the general inflation rate which was 6.2%.
Despite their thunderous “fight against high cost” promotional campaigns, the big brands are ultimately no more successful than the small distributors.
Big business has become a hotbed of inflation in France.
This is due to the nature of the products sold, mainly food, which increased by 11.2% in supermarkets.
It's not even…
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