In honor of the World Cup: the toto is renewed on an upgraded website Israel today

In collaboration with Toto

"At all levels, and in all positions, the employees of the Betting Settlement Council have been busy for many months preparing for the 2022 World Cup to be held in Qatar. We have upgraded all our products and systems and I am sure that the customers, at the points of sale and online, are going to enjoy a user experience of the highest level," says Shabtai Tzur, Yu The head of the council for the regulation of betting in sports, during the final preparations for the World Cup.

"Each World Cup is a special event for us," adds Toto CEO Meir Bardugo, "but this time it is a World Cup that will not be like any other World Cup.

For the first time this is a World Cup that takes place in the winter and not during the summer break, at the same time as other sports events.

It's something we haven't experienced yet.

I don't remember a time so full of sports.

This is a tremendous experience for all sports fans in Israel and the world, but not only.

The World Cup is an international event that arouses great interest not only among sports fans.

First class site

Batuto is experienced in big tournaments, where the public space, and the public discourse, is all football.

This time, in the winter months, when more people will probably be at home watching the games, they realized in Toto that a record preparation was needed, at all levels.

Toto is launching a new desktop site for the World Cup, which will be on par with the leading sites in the world.

The site joins the innovative application that Toto launched last year and includes: biometric connection through facial recognition and fingerprint, much more statistical information, recommendations from commentators and sports reporters, options to share a form with friends and networks, and more.

Photo: Reuven Schwartz, public relations,

As part of the new website, a wider than usual and special recommendations area will be launched for the World Cup, with regular recommendations from soccer experts, including Nadav Jacobi, Oren Yosifovich, Uri Cooper, Moti Pashkatsky, Asharat Eini, and more.

The customers on the site will also be able to enjoy a greater number of options for the game at any given time, as well as up-to-date information and statistical analyzes with an adjustment for each game.

During the World Cup period, the Toto will offer its customers more new markets with higher than usual payout rates.

For the benefit of the customers, the customer service and the risk management team will be strengthened during the tournament.

For example, Toto will offer a special World Toto game for the first stage of the World Cup, with a minimum prize of NIS 100,000, as well as top games where you can try to guess in advance who will be the team that will win the World Cup, who will be the top scorer, as well as the winners and runners-up from each of the houses. 

"The many new participants who come to us in every major tournament, and the veterans, will receive the highest level of service from us, in all aspects," assures Chairman Zur.

"We have upgraded in all areas"

The technology department at Toto has also been preparing for a long time for the expected load during the World Cup.

The combination of a short time between games and an extremely high number of participants, brings to a peak the need for technological preparation, and toto perform various simulations and upgrades to the systems in order to succeed and withstand the loads.

One of the example upgrades was the cloud-based game plan.

The CEO of the Betting Settlement Council, Meir Bardugo, tells a little about the organization's preparations for the days of the tournament: "This is the biggest sports event in the world, a mosaic of cultures and colors, a unique international cultural celebration, which goes far beyond football.

The whole world stops for about a month.

And this year, because of the unusual time, when additional factories will also be held at the same time, this period becomes especially exciting for sports fans."

In recent weeks, CEO Bardugo published a special letter to Toto employees and station owners, in which he mentioned a topic that is particularly important to the council: "Responsible gaming".

Photo: Reuven Schwartz, public relations,

"I trust you," Bardugo wrote, "and our customer base also trusts you. That you see them first, the customers, and not just the numbers. Take care of them, make sure that no one exaggerates, and religiously follow the rules of responsible gaming"

In collaboration with Toto