Placed on a Louis Vuitton trunk taken from the archives, an attaché case from the trunk maker serves as a chessboard.
Around, in the middle of a chess game (whose position is taken from another, having opposed Magnus Carlsen to Hikaru Nakamura, and ended in a draw), Cristiano Ronaldo and Lionel Messi.
The two most famous footballers in the world, photographed by Annie Leibovitz, are also the two most followed people on Instagram (500 million, for CR7, 376, for Messi).
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Posted on Saturday evening around 7 p.m., the photo made a sensational entry among the most “liked” posts on the platform.
No wonder: revealed shortly before what will certainly be their last World Cup, this photo is one of the only ones to represent the two football icons together, whose rivalry has marked the history of this sport.
With 36 million likes, the one published by Cristiano Ronaldo dethroned another of his photos, which announced the pregnancy of his partner Georgina Rodriguez, to become the second most popular on the social network.
Only the photo of a simple egg on a white background is currently ahead of it (more than 55 million, anyway).
Lionel Messi's post ranks fifth, with more than 28 million likes.
In short,
Inevitably, this campaign featuring two football stars is irremediably reminiscent of another, again stamped LV: shortly before the 2010 World Cup in South Africa, the trunk maker had staged Diego Maradona, Pelé and Zinédine Zidane playing at the baby foot.
A photo already taken by Leibovitz.
