The image was posted simultaneously, on the accounts of Lionel Messi, Cristiano Ronaldo and Louis Vuitton, at 6:30 p.m. last Saturday, on the eve of the launch of the FIFA World Cup.
Three days later, the shot orchestrating the two world stars of the round ball, concentrated on a game of chess played on a briefcase in Damier canvas from the French trunk maker, accompanied by the slogan "Victory, a state of mind", had become the most liked in the history of Instagram.
By the time you read these lines, the viral photo will probably have exceeded 74 million likes - if we add together the more than 38 million hearts gathered on @cristiano, the 29 million on @leomessi and the 5 million on @louisvuitton - and therefore, cumulatively,
The numbers live up to the popularity of the 37-year-old Portuguese and the 35-year-old Argentinian who it is…
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