The 2022 World Cup finals week kicked off on Monday, Hong Kong time. Chairman of the Hong Kong Bar Industry Association Qian Junyong said today (22nd) that after two nights of competition, the bar business was not as satisfactory as expected. Although the business was 20% more than usual, it was more than expected 30% or even 90% of the business volume has a drop. He hopes that as more and more games are not broadcast live for free, more people will flow to the bar to watch the game.
▼Lan Kwai Fong has a bad atmosphere on the night of the World Cup opening game on November 20▼
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The England national team, which Hong Kong fans are concerned about, blasted 6 goals last night (21st) and beat Iran 6-2. During the game, many fans in Hong Kong went to the big TV in the shopping mall to watch the free live broadcast, and the bar was relatively deserted.
Qian Junyong said in a radio program today that the bar business is not as good as expected. Although the business has increased by 20% compared to usual, it is still at least 30% or even 90% higher than expected.
Qian Junyong, vice chairman of the Hong Kong Bar Industry Association, said that the bar business was not as satisfactory as expected. Although the business was 20% more than usual, it was still at least 30% or even 90% more than expected.
(File photo/photo by Lu Yiming)
He explained that the government’s relaxation of bar business hours has estimated that the business will increase by 20-30%. Come to the bar to watch.
He revealed that before the government announced the relaxation of anti-epidemic measures, there were not enough 100 bars willing to buy live broadcasts from pay TV: "The door is locked at two o'clock, and the show will leave at 12 o'clock." After the relaxation, there are already 200 to 300 bars. The bar plays the World Cup.
▼Over 100 fans watched England vs Iran in Olympian City on November 21▼
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Qian Junyong also agrees that the number of people who come to the bar to watch the World Cup this year is less than before. It is estimated that it is related to the epidemic and the change of consumption patterns of citizens: "Before, 80% of people watched in bars, but maybe 70% of them will return." When asked Shopping malls can watch live broadcasts of the World Cup. Will it affect the business of bars? He believes that the two are different customer channels. Most people who go to shopping malls to watch the game will not hold beer: "People who go to shopping malls are not the customers I want."
World Cup｜More than 100 fans watching the game in the shopping mall. Fans praise the atmosphere. They are not afraid of harassing their families. World Cup｜100 people in Olympian City watched the opening game in the early morning. The square is over?
World Cup｜The bar industry association updated the map app to provide information on more than 100 bars with live broadcasts.
