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"They know it's a Chinese algorithm that controls their destiny": on TikTok, influencers between glory and anguish

2022-11-23T18:50:03.858Z


SURVEY - On TikTok a user can gain hundreds of thousands of subscribers in a few weeks. The descent could prove to be just as brutal.


One fine spring morning in 2020, Victor Habchy, back in Paris after a trip to China, decided to register on TikTok to share some of his fondest memories.

As a first video, the young man tells in images for 19 short seconds the story of a day on the bike, during which a stray puppy kept him company.

“What happened next is just unreal.

In a few hours, my video exceeded one million views and 150,000 people subscribed to my content.

Without knowing it and without really wanting it, I became an influencer”

, tells

Le Figaro

Victor Habchy.

Now 30 years old, the one who calls himself vito.video on TikTok is at the head of a community of 1.9 million subscribers and totals 66 million views.

He collaborates with major advertisers, such as La Grande Épicerie, Decathlon and Ford.

Like him, there are several thousand French people who have known sudden glory on the Chinese social network since the pandemic…

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Source: lefigaro

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